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How to Fine Tune Your Domain Trading Business to Earn More Money

Article Description:
====================

Failure to turn your collection of expired domains into
commercial entities will lead to a certain financial disaster.
This article will advise you as to how you can better manage your
domain trading business.


Additional Article Information:
===============================

532 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-02-26 15:00:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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How to Fine Tune Your Domain Trading Business to Earn More Money
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Most of us buy a good expired domain at a hefty asking price and
add that domain to our ever growing inventory of domains. But, we
also forget to work on them immediately to make them commercially
viable and profit making. Failure to turn your collection of
expired domains into commercial entities will lead to a certain
financial disaster. Smart expired domain entrepreneurs make it a
point to subject their expired domains to all sorts of monetizing
treatments, so that they can recover their investment within the
shortest possible time. Once you purchase your domain and
register it with a registrar, you may wish to start working on it
immediately.

The most common method to monetize your domain is to follow these
simple steps:

a) Create a min site of a page or two and add relevant content to
the pages. Once this site is up and running, you can subscribe
the portal to a lucrative program like Adsense. Adsense is a
famous web site monetization program.

b) Another intelligent thing to here is to attract web site
visitors to clock on some sponsored advertising banner in the
form of an Adsense box.

Tips: Ensure that you are using latest and advanced SEO
techniques while inserting content.

Note: You may also need to check the accumulated traffic in your
site. If you perceive that the traffic generated is
disappointing, then you may need to change the content to make it
more suitable for the advertising.

Caution: Whatever you do, just ensure that you are recovering the
cost of maintaining your expired domains like annual registration
charges.

When you host an Adsence campaign, you have to make sure that the
expired domains make enough money. You may wish to set a definite
goal for each of your expired domains. As a starter, you can set
a goal of around $10 everyday for each of your expired domains.
Now, you will need to work towards making your goals a big
success.

Here is a simple income generation scenario:

Let us say that you have 10 expired domain based Adsense web
sites. Your main goal is to earn about $10 per site every month.
If you compute the monthly income, the anticipated value is 10 x
$10 = $100 per month or $1200 per month.

Building traffic to your Adsense web sites:

Targeted content composed with relevant keywords is known to
bring more number of visitors. The content that you insert must
ensure the following two objectives:

1) What people are looking for right now

2) What are the most suitable keywords that an advertisers is
likely to pay

Advertisers also look for those keywords that are in stiff
competition among themselves; these keywords will get instant
attention, as they are more likely to generate increased income.
Keyword selection demand considerable amount of work and the most
sensitive details include:

  * Top bid price suggested by competitors

  * Traffic generated during a given period of time

  * Average traffic generated during the time

  * Perceived advertiser's competition suggested.

Profitable keyword selection seems to be the ultimate success
mantra to your expired domain trading business. Research efforts
focused towards finding the best possible expired domains should
be your top priority.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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Article Title:
==============

SEO and Expired Domains - Partners in Progress

Article Description:
====================

Expired domain name trading is not that easy as you think it to
be! This is true especially when you have a domain that is not
commercially feasible and viable. In general, the most common
perception among people is that one buys an expired domain just
to capitalize on the previous sites page rank as well as traffic.
Times are changing and they will change in the future as well!
Read this article to learn more.


Additional Article Information:
===============================

573 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-02-27 13:00:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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SEO and Expired Domains - Partners in Progress
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Expired domain name trading is not that easy as you think it to
be! This is true especially when you have a domain that is not
commercially feasible and viable. In general, the most common
perception among people is that one buys an expired domain just
to capitalize on the previous sites page rank as well as traffic.
However, this seems to be the conventional way of thinking! Times
are changing and they will change in the future as well!

The current buzz words are domain flipping, which means
converting an expired domain into a viable entity capable of
producing decent income for the owner. In general sense, an
expired domain looses all its page rank and accumulated traffic,
as soon as it drops and become defunct. It means that most of the
expired domains in the registry are as good as dead and useless.
Thus, expired domain industry is an intricate business, when you
may need to try very hard to sell a pack of domain names.

You are indeed very lucky, if you are able to sell a domain name
for a good asking price. However, it may not be the case every
time you sell a domain name. Some of the domain names may fetch
you a very small profit, while others may provide you an ample
opportunity to earn lots of profit. Thus, you will need to find a
suitable strategy to make your domain more viable and strong.

SEO is possibly the best known and well proven technique to
assist your expired domain based web site to achieve that elusive
commercial success. You will need to know the benefits and
disadvantages of using this technology before choosing to apply
its techniques. Major search engines never recognize expired
domains and their backlinks and traffic. Thus, you may need to
buy a domain before it actually expires and becomes defunct.

SEO technology works very well with your expired domains based
web sites, just because you are starting afresh with new web site
and a new identity. You will need to make sure that your web site
is perfect with excellent content, as well as cleverly inserted
Meta tags, to help your domain find its way to the top of the
search pages.

On the alternative, it is still possible for you to find an
expired domain name that boasts of traffic and incoming links.
There are one or two minor issues here:

A) Domain flipping is a process of converting your expired domain
into an entity like an active web site. If the expired domain
name that you purchase does not relate to your business concept,
then it may not be really wise to buy that domain, even if it has
good traffic. However, you can still change and migrate over to
the business concept related to the expired domain in question.
Under such a scenario, you can always use the technique of SEO to
make your site productive.

B) Ensure that the domain that you purchase has a clean record;
some sites may have links to black hat systems and paid link web
sites.

If these methods fail you, you may have to go for an expired
domain that is capable of domain flipping and subsequent SEO
promotion. SEO techniques ensure top placement in famous search
engines, better page rank, plenty traffic and incoming links.
Expired domains that are SEO enabled could bring you better
income and sizable profits.






---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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http://www.expireddomainsecret.com



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Expired Domain Strategies for Search Engine Optimization

Article Description:
====================

One of the best ways to use an expired domain to make profit is
to convert it into a well-designed web site with good text and
graphics. Designing and hosting a web site is easy and
straightforward, but optimizing your web site to reach thousands
of people from across the world of internet is a very difficult
task and time consuming affair.


Additional Article Information:
===============================

505 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-03-04 10:48:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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Expired Domain Strategies for Search Engine Optimization
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



One of the best ways to use an expired domain to make profit is
to convert it into a well-designed web site with good text and
graphics. Designing and hosting a web site is easy and
straightforward, but optimizing your web site to reach thousands
of people from across the world of internet is a very difficult
task and time consuming affair. You may need to create a solid
domain propagation strategy to advertise and promote your web
site. To help advertise and propagate your web site based on an
expired domain, your important objective should focus on tackling
the major search engines. Here are some simple methods that
assist you in creating a good domain strategy for search engine
optimization (SEO).

Redirecting visitors to the main web site:

Let us assume that you have a number of expired domains in your
inventory. If you want to build traffic to your main web site
(let us assume, abc.com), and then you may need to create error
pages to redirect all defunct domains to abc.com. Ensure that
abc.com gets all the credit for traffic redirection and incoming
links to the other domains that you own. You may also need to
ensure that your main domain name also gets the PageRank credit
for those productive links to other domains.

It is also possible to find domain names that belonged to the
same keyword that may have owned considerable amount of traffic,
backlinks and PageRank. If you are smart and intelligent, you can
devise your strategies for buying good domains and later
redirecting them to your main web site by employing a 301,
permanent error web page. Choosing the right type of domain will
help you in search engine rankings. If you find an expired domain
almost similar to the main web site and when you create useful
strategy to buy the said expired domain and redirect it to the
main domain, you may be in for a pleasant surprise by
accumulating additional traffic and incoming links.

However, creating a good domain SEO strategy does not necessarily
mean that you will have plenty of traffic and incoming links. A
number of factors may play an active role in denying you the
desired results:

a) You can never say with conviction that the expired domain that
you are going to purchase has traffic and links against its name.

b) There is a possibility that Google and other major search
engines may have blacked out or erase the page ranking, as well
as traffic assigned to an expired domain, especially when there
is a change of ownership.

Tip: The best way to check the history of an expired domain is to
look through Wayback archive which gives a fair estimate of
traffic and other useful information. Whatever you do, just make
sure that you are buying an expired domain that comes with an
appraisal report. Making your expired domain SEO enabled offers
you several advantages and benefits; one such benefit is the
ability to make more money from your domains.






---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
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   Clean links should point to the Author's links without
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The content of this article is solely the property
and opinion of its author, John Khu
http://www.expireddomainsecret.com



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Article Title:
==============

Tips To Choose Best Expired Domains And Make Profit By Selling Them

Article Description:
====================

Researching, detecting and later choosing good expired domains
are a sure way to create an ongoing online source of income.
Zeroing on good and commercially viable domains expired can
accrue you handsome gains in the longer run.


Additional Article Information:
===============================

553 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-03-05 11:12:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



For more free-reprint articles by John Khu, please visit:
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Tips To Choose Best Expired Domains And Make Profit By Selling Them
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Researching, detecting and later choosing good expired domains
are a sure way to create an ongoing online source of income.
Zeroing on good and commercially viable domains expired can
accrue you handsome gains in the longer run. Searching though an
extensive expired domain list needs some amount of patience and
dedication as well! Good research skills, expired domain name
knowledge and a willingness to succeed in the business are the
most essential ingredients. However, you may need to have a small
amount of capital to start off with this wonderful business. The
ultimate secret to succeed in this business is to buy expired
domain names that display a character of definite winner.

Once you learn and understand the ways and methods of choosing
and selecting an expired domain name, you can surge ahead to
register your favorite domains. Here are some simple and
effective tips to buy lucrative expired domain names that can
earn you handsome profits:

#1: If possible, check the number of back links and traffic of
the expired domain name. In its previous avatar, an expired
domain might have had a very good repository of traffic and
inbound links. Laying hands on such domains will help you get
better ranking for your sensitive keywords.

Tip: Go to Google search engine and conduct a simple search by
typing link:domainname.com, where you can type the actual domain
name in place of domainname.com. In Yahoo search engine, type
linkdomain:domainname.com to have a look at the links and
traffic. Yahoo Site Explorer is another place, where you can
conduct your research. A listing in the Yahoo site directory is
an added bonus because of its immense value. A listing in this
directory costs you around @299 every year and it will help you
in saving a considerable amount of money.

#2: The quality of back links and traffic: Links are not always
equal and they tend to vary from search engine to engine. Generic
type of sites and branded sites tend to display high quality of
links.

#3: DMOZ listing is yet another indicator of an expired domain's
commercial value. DMOZ listing has a lot of internet value and
you may wish to look out for these domains.

#4: You may also need to evaluate and analyze the history of the
expired domain that you wish to buy. There are a number of web
portals that allow you to check the authenticity of a given
expired domain. For example, you can search in a site called
http://www.archive.org to check how an expired domain looked in
its previous incarnation.

#4: It pays you to check the PageRank of a particular expired
domain name. Some of the expired domain names may still have
PageRank assigned to them. If you would like to know what
PageRank really is, here are some intricate details: You may have
seen a green bar in Google's search tool bar. This is the window
that measures the number and quality of incoming links to a
particular web site. If you see a number of 8 and above, it means
that the web site that displays that number is premium and top
grade.

All these tips and techniques will help you segregate the best
expired domain names from average ones; this simple exercise will
also save you lot of money and precious time.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/k/choose-best-expired-domains.shtml\
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==============

List Building - 10 Super Fast Ways To Build Your Opt-in List

Article Description:
====================

List building is one of the most important keys to achieving
online success. No matter what you're promoting or selling, you
must build your list of opt-in contacts. So here are 10 Super
Fast Ways to build your list.


Additional Article Information:
===============================

1055 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-03-10 11:12:00

Written By:     Titus Hoskins
Copyright:      2009
Contact Email:  mailto:contact@...


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List Building - 10 Super Fast Ways To Build Your Opt-in List
Copyright (c) 2009 Titus Hoskins
Bizware Magic
http://www.bizwaremagic.com



It is a well known fact that the key to successful online
marketing comes from building a well targeted and responsive
opt-in email list. This is mainly because your online marketing
success comes from building relationships with a large subscriber
base, but just how do you go about doing this?

An opt-in list is when you are given the option to receive bulk
emails that are also sent to a large majority of other people.
Generally you need a person's permission to add them to such a
list otherwise it will be seen as spam. Regardless of what
you're promoting or selling, if you want to succeed online you
need to build up your own opt-in list. Most professional
marketers use double opt-in which means subscribers must fill in
an opt-in form on a web page and then confirm or verify their
subscription in an email sent to them. This eliminates any spam
complaints.

Virtually everyone uses email so it won't be too hard to build
your list if you use some of the simple tactics listed below.
Keep in mind, using an opt-in contact list should have a place in
everyone's marketing plan as it is cheap, fast, and still more
effective than other outdated methods of promotion and marketing.
This is because a large majority of the people who are making
money on the Internet are those who have built up a large opt-in
list or are using strategic follow-up emails in their marketing.
They will have refined, looked after and built up a trust with
the people on their list who they can contact in the future.

If you need any help with how to approach compiling your opt-in
email list then below are 10 quick and sure ways of getting
people to sign up for your contact list:

1. Set up an auto-responder which will automatically send out
messages to your visitor. It can be set up with a series of
compelling messages, which will encourage your subscribers to buy
your products or join your business. Using Pop-Ups, Pop-Ins and
Slide-In forms on web pages will quickly build your list. Some
professional marketers make the "Close" button on this pop-up
form very hard to see, so that visitors will subscribe as a means
of closing out the window. Use your own judgment here, do you
want to be this sneaky? It's not exactly the best way to start a
relationship, but many savvy marketers use it. This is the
equivalent of "getting your foot in the door" and then these
marketers follow-up with quality content to really get and hold
your attention.

2. Have a concrete image or graphic of your ezine or newsletter
when giving people the opportunity to sign up as this will
increase your conversion rate. Your ezine or newsletter can then
be sent out daily, weekly, monthly or whenever you need to send
it. Relationship building is the key here because you just don't
want a list, you want a responsive list.

3. Make it real simple for people to subscribe to your opt-in
email; it needs to be quick and easy in order to encourage people
to do it. For example you could put a simple form in the left
hand column of your websites home page and other pages if
possible. Most professional marketers place their opt-in form on
EVERY page of their site.

4. Use social media sites like Facebook, MySpace, YouTube,
Twitter... truth be told all of these sites are only glorified
List Builders; make sure you're taking advantage of them to
build your list of contacts.

5. Use Forums - there are literally thousands of forums and
discussion boards so all you have to do is find one that relates
to your particular business and then participate in the
discussion. The key is to get targeted subscribers, ones
interested in your topic or subject.

6. Promote your website and yourself - this can be done through
such things as article writing. This will promote your site in a
way that will get your site known and recognized by more people;
become an expert and people will want to get to know you and what
you have to say.

7. Ezine advertising is a cost effective and quick way to attract
visitors to your site in order to get more subscribers. Ezine ads
can be a very cheap and effective way of building your list
quickly. Many professional marketers also use co-registration
strategies - this can be simply done by adding a form where your
subscribers can check to subscribe to other related ezines or
newsletters. You promote my list, I promote yours.

8. Have well written content - you need to ensure that your
website content is well written, informative and appealing so
that when people visit your site they will hopefully opt-in to
your email list. Again, if you have nothing valuable to offer
your visitors, they won't join your list.

9. Always use incentives to reward people for joining your opt-in
list. Enticing potential subscribers with a free report, video,
article, ebook or software is still the quickest way to get
subscribers on your list.

10. Provide access to "Members Only" areas of your site - this
part of your website will be accessible only when people have
signed up to your opt-in email list. Same can be done for
articles or reports... give your visitors a good teaser and then
they have to opt-in to get access to the rest.

These are just some of the ways to build your list quickly but
there are countless others, especially if you have a product to
sell and you can do JVs (Joint Ventures) with other marketers or
big-name Gurus. Then using a "Squeeze Page" to collect contact
information to quickly build your list. So too is creating an
affiliate program and letting your affiliates build your list for
you!

Just remember, building up the perfect opt-in email list won't
happen over night but by following the above steps it will build
quickly. Just make sure that as your opt-in list grows, you
provide your users with quality content and you keep the list
organized and managed in order to keep your subscribers happy and
satisfied so that they will be willing to do business with you
over the long term.




---------------------------------------------------------------------
The author is a full-time online marketer who has numerous
niche sites. If you want to learn how to make your online
marketing much more effective by building your lists try here:
http://www.bizwaremagic.com/opt-in.htm
Copyright (c) 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.


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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Titus Hoskins can be reached at:
   contact@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
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Tips for Getting the Best Website Design for Your Money

Article Description:
====================

Proper planning and preparation can get you the best website
design for your money.


Additional Article Information:
===============================

752 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-02 12:00:00

Written By:     Kevin Kielty
Copyright:      2009
Contact Email:  mailto:vck@...



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Tips for Getting the Best Website Design for Your Money
Copyright (c) 2009 Kevin Kielty
Raleigh SEO Company
http://www.raleighseocompany.net



Eventually every small-business owner realizes that they will
need a website for their business, but figuring out where to
start can be a challenge. Just understanding the technical lingo
and all the options can be confusing, but with the right
preparation you can have an impressive and easy to maintain
website for your small business in no time.

Check The Competition

The first place to start on your website project is to look at
some competitor websites in your industry. You will want to know
what your potential customers will comparing you to. You will
also want to find out what the standard is for your industry in
terms of the number of pages, the type of information and the
general look and feel. If for example, your competitors have
large sites and many interactive features then you will want your
site be comparable, but if your competitors have small simple
sites, then you know that you won't need lots of bells and
whistles.

Prepare Your Information

Before you meet with your web designer, gather some examples of
competitor websites that you like. List what it is that you like
and dislike about those sites. If you have any pamphlets or
brochures for your business, have those ready for your designer
as well. Choose some colors or have an idea of some color schemes
that you like and if you have won any professional awards or have
any important professional affiliations, put that information
together because you will probably want to feature that on your
website.

Do You Need A Content Management System?

One important decision that you need to make about your website
is whether or not you are going to need a content management
system. Content management systems are typically used on larger
sites, to control text, video, pictures etc. A content management
system allows you to easily change and update the information on
your site. This is useful for a website on which, for example
staff photos and bios are added often or a newsletter archive is
maintained.

If you anticipate making many changes on your website, a content
management system can save you time and money. With a content
management system, the owner of the site can make the changes as
needed, without having to wait for a web designer or webmaster to
make the changes for them. This can be a very important feature
because it allows you to keep your website current at all times
so you're making the best possible presentation to your
customer. It can save you money because you will not have to pay
your web designer to make the updates for you.

Typically, a website that is more than 15 pages would be a good
candidate for a content management system. The more information
you have on your website the greater the chances are that you are
going to need to keep that information updated. If your website
is less than 15 pages, you probably will not need a content
management system.

WordPress As A Content Management System For Small Business

WordPress is popular as a content management system for small
businesses for several reasons. One it is that it is relatively
easy to use. You do not need to be versed in HTML or any other
programming language to handle WordPress. There are also many
training videos and materials available on the Internet and also
a number of plug-ins so that you can customize the software for
your needs. WordPress is also useful for blogging which can help
to keep your website information up to date. If you would like to
show up higher in the search results, then WordPress is a good
choice for that as well. Google has stated that WordPress is one
of the easiest systems to crawl so it can help you come up higher
in the search engine results.

When you begin planning for your small business web site, start
by checking competitor websites in your industry. This will give
you an idea of approximately how many pages you will need as well
as what type of features you will want on your site. Your goal
will be to have your website look as good as, or better than your
competitor's.

By planning ahead and knowing what your potential customers will
be comparing you with, deciding how large you want your site to
be, and what type of features you will need, you will be equipped
to get the best possible website for your small business.




---------------------------------------------------------------------
Kevin Kielty writes for Internet Marketing Advantage
in Raleigh. Web design is his area of expertise. Internet
Marketing Advantage specializes in website design Raleigh.
http://raleighseocompany.net


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TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kevin Kielty can be reached at:
   vck@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
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The content of this article is solely the property
and opinion of its author, Kevin Kielty
http://www.raleighseocompany.net



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Article Title:
==============

Protect Your Financial Future With An Online Business

Article Description:
====================

The world around us is concerned about the future. With Obama in
the White House and record government spending during this
economic recession, many of our neighbors are sweating what the
future holds in store for them. But an online business that can
be started for less than fifty dollars per month can set you up
to successfully weather the current recession and potential job
loss.


Additional Article Information:
===============================

1930 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-06 13:00:00

Written By:     Bill Platt
Copyright:      2009
Contact Email:  mailto:comments@...


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Protect Your Financial Future With An Online Business
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



The world around us is concerned about the future. With Obama in
the White House and record government spending during this
economic recession, many of our neighbors are sweating what the
future holds in store for them.

I worried about it for a bit, and then I realized that those of
us who live our business lives on the Internet will not see the
same depths of recession that our brick-and-mortar counterparts
will experience.

All one has to do is to visit their local restaurants or the
retail shop that offers the newest in cell phone products to
realize that while people are fearful, they are not broke. People
are still spending money to a large extent.

While people are still spending money in the marketplace, some
businesses are continuing to fail around us... Not because the
businesses do not have good products or people willing to buy
those products, but because many industries rely upon bank loans
to help them bridge the gap between production and payment from
their clients.

For example, the automakers have to carry a huge burden of cost
between the production of an automobile and when that vehicle is
finally sold to a consumer. It is not the lack of customers that
are killing the businesses we all know and respect, but instead,
it is a lack of bridge capital (a.k.a. commercial credit) that is
killing American businesses.

Look Out For Number One

If you are one of those people who are wondering whether your job
will still be there next year, the only person who is going to
look out for your best interests is you.

Starting an online business can be a very inexpensive process.
Depending on the angle you take with your online business, you
may only need to spend less than $50 per month to get on your
feet with a viable online business.

For people who are just getting started with an online business,
I strongly recommend Site Build It
(http://www.thephantomwriters.com/sbi). SBI provides a system
that enables anyone - and I do mean anyone - to build a
commerce-ready website in just a couple hours. Beyond a
user-friendly website building tool, SBI also offers training to
help its members to be more successful.

One of the factors that make SBI so attractive in my book is its
focus on Affiliate Products.

What Are Affiliate Products?

Affiliate products are products that are set up to enable
third-party persons (affiliates) to advertise the product and
earn a commission on any sale that is generated from the
affiliate's advertising.

For example, the affiliate program from which I have made the
most money over the years - to be honest, thousands of dollars
over the years - is the product line offered by World Wide Brands
(http://www.thephantomwriters.com/wwb).

World Wide Brands is committed to helping online sellers find the
companies who sell products wholesale and the companies who offer
drop shipping services to online sellers. If you are not familiar
with the term "drop shipping", it means that you would be able
to buy a product from them and have them "drop ship" the
product directly to your customer, as if you had that product in
stock when the product was purchased from you and you delivered
the product from your own warehouse.

I introduce people to the products offered by World Wide Brands,
through a special link that tracks my referrals, and if the
person I delivered to the World Wide Brands website makes a
purchase, I earn a commission on that sale. It is as simple as
that.

Another affiliate program that is very similar to World Wide
Brands is the program offered by Doba
(http://www.thephantomwriters.com/doba). Rather than a catalog of
drop-shipping companies, Doba is an Ebay-Certified drop shipper.

Simply put, an Affiliate Program is any product or service from
which you can earn a commission, if you do your part by
delivering a buying customer to the seller's website.

Affiliate Networks

There are literally thousands of companies who offer affiliate
commissions on the sale of their products or services.
Fortunately, we don't have to search the web for weeks on end to
find available products and services that we would like to sell.

There are companies that have been built for the purpose of
helping sellers initiate affiliate programs for their products
and services. These companies literally represent hundreds and
sometimes thousands of sellers who offer affiliate programs.

Within each network, you can shop for the products and services
that you wish to sell from your own website. Within some
affiliate networks, you can just plug in a product to your
website and begin selling. Within other affiliate networks, you
may have to request the right to promote a product and wait for
the seller to approve your affiliate application.

Clickbank.com is an affiliate network company that enables you to
start selling any product in their network, without forcing you
to wait on approval to begin selling a product. This is the
primary reason why most software developers choose to work almost
exclusively with the Clickbank network.

Other affiliate network companies of note include:

  * Commission Junction (www.cj.com)

  * PepperJamNetwork.com

  * CommissionSoup.com

  * LinkConnector.com

  * LinkShare.com

  * ShareASale.com

Getting started with these affiliate networks is easy. You simply
need to sign up for an account and verify your email address.

Personally, I have accounts with each of the above-mentioned
affiliate networks.

Where Most Websites Fail

Where most webmasters fail in their quest to make a living online
is in the final step. Once a website is set up with products and
services to sell, the final and most important step in the
process is to drive traffic to the website.

To be honest, I even failed in this part of the equation when I
got started online. Fortunately, I got started way back in 1995
when the Internet was still brand new. Back then, there were not
a lot of people who had mastered the Internet marketing concept -
well, there were not many people bragging about how well they
were doing online with Internet marketing anyway.

I finally started getting my head around this online marketing
thing in 1999, when I discovered people who were teaching others
how they could be successful with an online business - in the
same way that I do now.

In 1998, I started reading articles like this one - articles
intended to teach people how to be successful with an online
business. But I was a bit slow on the uptake...

It was by chance in 1999 that I saw a link in the one marketing
newsletter that I read every week. That link suggested that I
could write an article and submit it to the newsletter for
consideration of publication.

It is true that I did not know a lot about marketing a business
online, but I thought that maybe I could share a lesson that I
had learned while operating my online newsletter. So I wrote a
short article of about 700 words and submitted it to that
newsletter.

It was a full three months later when I received a message from
the editor of the publication telling me that my article would be
featured in his publication the next day. With that email, my
future was forever changed.

When published in that newsletter, my website which had seen 750
visitors over the previous two years suddenly served several
thousand visitors in one day. I was ecstatic.

With my initial success, I wrote six more articles in six weeks
and sent them through a mailing list that told publishers about
the availability of my articles. Then I got distracted for
several months and forgot about articles.

By chance, six months later I noticed a sudden and huge surge of
traffic to my website, so I did a bit of investigation as to how
that had happened. Lo and behold, one of my articles had been
published in another large newsletter.

Upon learning this information, I decided that I needed to check
on the reprint success of those first six articles. I was able to
track a pretty wide swath of newsletters that had reprinted my
articles; although I am certain that I missed a few. But with the
newsletters that I was able to find that had used my articles,
they had a combined circulation of 1.5 million readers.

With this discovery, I never again let articles disappear from my
marketing plan. These days, I write a new article every time that
I launch a new website, and I strive to put new articles out as
frequently as I can manage to do, for all of my income-generating
websites.

The trick in using articles as an advertising platform is that
the article should teach its readers something of value;
otherwise publishers will not want to use them. Sure it is true
that you can still get a lot of links to your website from
websites that publish your articles, because webmasters tend to
be much less selective about the articles they are willing to
publish. But I figure that if I am going to take the time to
write an article, then I should take the extra time to ensure
that a newsletter publisher and any quality-oriented webmaster
will be just as likely to publish that article, as the webmaster
who has no standards at all.

At the end of every article is a paragraph that tells the
author's biography. When done right, the paragraph that tells
you that this article was written by Bill Platt will also tell
you what website I am wanting you to visit and why you would want
to visit that website. When my article and my "about the
author" information is done well, you will visit my website. And
hopefully once at my website, you will decide that you may be
interested in purchasing what I offer.

Advertising Is Available In Many Formats

Using articles to promote a website is what is referred to as
"article marketing", but it is only one method of dozens that
are available to help you promote your new online business.

You should use whatever advertising methods work well for you.
For me, article marketing is my primary method of advertising
online, but others might prefer pay-per-click advertising in the
search engines.

In the end, it does not matter what method of advertising you
choose to promote your website, so long as you actually use some
method of advertising to bring potential customers to your
website.

The Light At The End Of The Tunnel

Once you have your website built and traffic coming to your
website, you will notice that light far off in the distance at
the end of the tunnel. With your first sale, you will begin to
realize that you really do have it in you to be successful
online. After a number of sales, you will realize that it is
simply a matter of time until you are earning an income
substantial enough to protect your income, in the event that your
employer decides that they need to cut your job to survive the
current recession.

In the end, you are the only person who will do what is necessary
to protect your financial future. By starting your own online
business, you will begin to gain something even more powerful
than money... You will gain a respect for yourself that you have
never had before, and you will begin to understand how it is
completely within your power to control your own destiny in this
life.



Author's Note: This article originally published here:
http://article-blog.thephantomwriters.com/online-business/2009/04/04/




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Article Distribution Service. Through his service, he can help
you get your articles to newsletter publishers and webmasters
interested in using articles written by other people. If you do
not feel that you are able to write your own articles, you could
always hire a ghost writer, or try out Bill's new service called
Sponsor Articles, which merges co-op advertising with article
marketing. Learn more at: http://www.SponsorArticles.com/


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Masters Of The Google Universe: How To Achieve Top Google Rankings

Article Description:
====================

It may sound impossible to explain how to get top Google rankings
in a simple sentence, but by the time you reach the end of this
article, one simple sentence will describe the secret of getting
a website to rank well in Google - and it will make sense,
because you will have read this article in its entirety.


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1489 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-07 12:24:00

Written By:     Bill Platt
Copyright:      2009
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Masters Of The Google Universe: How To Achieve Top Google Rankings
Copyright (c) 2009 Bill Platt
Links And Traffic
http://www.LinksAndTraffic.com



For years, it has been well known that Google's search algorithm
is driven by the number and quality of links pointing to a
particular URL. And as a result, it was all the rage for some
time to buy links on web pages that had a high Google PageRank
(PR).

But in March of 2007, Google's mouthpiece Matt Cutts declared
that Google was going to fight back against Paid Links. Google
put a shot across the bow of many online marketers, letting them
know that the days of easily buying links from high PageRank
pages in order to influence a website's ranking in Google were
over.

The Shot Heard Around The World

With Matt Cutts declaration, a world full of online marketers
began to cry foul. It was said that "They can't do that!"

But the truth was and is that the Google Search Algorithm is
Google's intellectual property, and therefore, Google can do
anything they want within their algorithms - no matter who those
changes might hurt or help.

By the end of the Summer of 2007, the people crying foul had
quieted down a bit and got back to the business of trying to find
new ways to manipulate their website's rankings inside of the
Google search results. That is the way it has always been and
always will be.

The summer of 2007 was just such an oddity... For me, it has
always been exciting to challenge the brains at Google to get my
websites to rank well within Google's search algorithms. But for
some reason, at that moment in time, many of those who held the
top rankings in Google felt as if it was their God-given right to
be at the top of Google's search results, and how dare Google
oppose God's decree in this matter.

Yep, I know I am going to catch flak for that statement -
comparing a few  webmasters to religious zealots - but that
is how I roll sometimes.

For me, Matt Cutts was telling people to work harder to actually
"earn" what they have been given. For me, it was a chance to
rededicate myself to the goal of ranking well in Google for
competitive keywords. For me, I did not have to change anything I
was already doing, because I have never gained a single ranking
in Google by paying for a link from any web page. (wink)

Google's Search Engineers Are Not Foolish

Matt Cutts has said time and again that Google does not want to
attack any problem in their search algorithms by manually
deleting any participant in the Google search ranking game.

Instead, Google in every case wants to program a solution to
address a particular bad practice.

I guess it might be easier for me to understand since I am also a
computer programmer. It is a hobby I really enjoy, and I exercise
my mind with computer programming anytime I want to improve my
own websites or to build a new website. I keep my brain sharp by
solving problems in computer code.

So, whenever I see Google making moves in one direction or
another, I try to visualize how I would solve their algorithm
problems in computer code.

In my mind, solving the paid links issue was a super-easy
solution. Just look at the pages linking to a particular website,
and then do a cross-comparison of the PageRank of all of those
linking pages. If all of the pages linking to a particular URL
have a PageRank of Four or higher, then chances are that those
links were artificially created, through some kind of paid
linking system.

Let me explain this in an example, where all of the sample web
pages have 100 inbound links each:

If Site A has all of its 100 links on pages that have a PageRank
of 4 or higher, then that is unnatural and therefore suspect.

If Site B has all of its 100 links on pages that have a PageRank
of 0, then those links offer no value to the Internet community
as a whole, and therefore Site B should not measured as a quality
search result.

If Site C has a mix of PageRank 0, 1, 2, 3, 4 and 5 links, then
that is more natural in its structure and it also shows that some
of the links are considered to have value in the Internet
community as a whole. Therefore, Site C has proven itself worthy
above Site A and Site B in Google's search results.

This example should show in no uncertain terms how easy it was
for Google to properly address the issue of paid links and to put
a stop to people using paid links to manipulate their websites'
ranking in Google's search algorithms.

Publication Standards

A couple years back, I wrote another article discussing this
concept in relationship to article marketing. You can read that
article with third-party commentary from Chris McElroy, aka
NameCritic, on the Article Content Provider Blog:
(http://karmaseo.com/linking-portfolio).

In a nutshell, I was discussing the role of article directories
in the article marketing industry. Again, this solution came to
me from my programming mind. The simple way for Google to have
dealt with all of the junk articles that have been written for
the purpose of building links to a website is to look at the
article in the context of where that article is published.

The article marketing carpet bombers send their articles to
hundreds of article directories to get hundreds of links pointing
to their website. But the role of the article directory has
always been to be a repository where newsletter publishers and
webmasters could go to find articles that they would like to
reprint in their own newsletters and on their own websites.

Some article directory managers bring a commitment to providing
publishers with only quality articles. Other article directory
managers approve anything and everything sent to them.

Through computer programming, it is relatively easy to identify
which websites are article directories and which ones are not.

If an article is of good quality, then niche website publishers
will find the article and put it on their own website. If the
article is a crap article, then the only websites that will
accept it are those article directories that publish anything and
everything given to them.

As a result, it is easy for Google to look at the Linking
Portfolio (list of publishing websites) of a single article and
to see which articles were considered worthy of reprint by human
reviewers. If the article only exists on article directory
websites, then the article must not provide any real value to
other people. But if the article is of good quality, the article
will be able to be located on article directories AND on niche
websites.

This concept very elegantly feeds into Google's overall strategy
of determining which web pages people recommend to others. After
all, if you look at Google's PageRank, it is very simply a
system which measures how many people have voted on the quality
or value of a particular web page.

Expanding On Google's PageRank Formula

Google loves any system that they can conceive to measure how
much value the overall Internet community gives to a particular
web page.

Google naturally treats links found in the Yahoo! Business
Directory and the Open Directory as higher value links, because
the search engineers at Google understand that links in these
directories are all approved by a human being.

Google also gives extra value to social bookmarking websites,
because the concept behind social bookmarking is that individuals
"bookmark" a web page when they find that web page to offer
good value to its readers.

Google openly dislikes paid links and can easily identify those
paid links, without having to jump through too many hoops. (This
should not be confused with paying for a service that will help
you increase your rankings in Google. Paying a service provider
to provide services to you is very different than just paying for
links on high PageRank web pages.)

Google also appreciates reprint articles that have a Linking
Portfolio beyond the article directories. Once again, Google
appreciates reprint articles that are shown to provide real value
to individuals in the greater Internet community.

When you take a close look at the original premise of Google's
PageRank, it has always been about creating systems that measure
the value of a web pages to find which web pages will best answer
a searcher's question. Rightfully so, Google believes that the
best way to ensure that they are able to give their users good
quality search results is to look at what web pages others have
already deemed useful.

Herein rests the secret to ranking well in Google's search
results. If you can create content that people will find useful,
interesting, and valuable to others, then Google's seach
algorithms will look favorably upon your website.



Author's Note - This article was originally published at:
http://karmaseo.com/blog/2009/04/top-google-rankings/




---------------------------------------------------------------------
Bill Platt has written about SEO and article marketing for a
number of years. As the owner of http://www.linksandtraffic.com/
Bill has also been providing search engine optimization services
to his clients for a number of years. If you are currently
spending at least $1000 per month on pay-per-click search
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Article Title:
==============

Article Marketing Secret: How To Identify and Write For Your Target Market

Article Description:
====================

Many people question as to what topic they should choose to write
their articles... Fortunately, the short answer is simple...
Write articles that appeal to your target market. But what does
that mean exactly? This article will guide you through the
process of how to choose a topic and then to make your article
irresistible to publishers.


Additional Article Information:
===============================

1281 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-14 11:36:00

Written By:     Bill Platt
Copyright:      2009
Contact Email:  mailto:comments@...


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Article Marketing Secret: How To Identify and Write For Your Target Market
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://www.thePhantomWriters.com/



Many people question as to what topic they should choose to write
their articles... Fortunately, the short answer is simple...
Write articles that appeal to your target market. But what does
that mean exactly?

I always pose this set of three questions, when I am talking to
clients about what they should write about:

1. What do you sell?

2. Who is most likely to buy what you are selling?

3. How can you "answer a question" or "solve a problem" to
help those people who are likely to buy what you are selling?

What Do You Sell?

Maybe you sell widgets, cell phones, car parts, or marketing
services... It does not matter what you sell... There will always
be a topic that you can write your articles about.

Do keep in mind that the point of article marketing is not to
directly sell your products, but rather to educate, inform, or
entertain your reading audience. So long as you stick to the idea
of educating, informing, or entertaining your readers, you will
never have a shortage of people who want to read the articles you
write.

However, if you keep your focus on trying to overtly sell your
products or services in your "article" copy, then it will be
difficult to find publishers who WANT to publish what you have
written.

This is important to note, in that publishers NEED content, but
publishers tend to be very picky about the content that they want
to share with their readers. In order for a publisher to become
or remain profitable, he or she must always serve the desires of
his or her readers. And readers do not want to be sold to,
preached to, or criticized. Instead, readers want to improve
their lot in this life and solve the problems that they face.

If you keep the needs of the publisher foremost in your mind, and
the wants of the reader, then article marketing is a great tool
that can help you to earn thousands of dollars.

If you lose focus of what publishers and readers want, then all
you can hope for is a few links from your articles, from a few
websites that very few people visit or read.

Who Is Most Likely To Buy What You Are Selling?

Just because you sell cars does not mean that anyone who has a
drivers' license is in your target market. Let us put this
statement in perspective.

  * If you sell $2000 cars, most of the people in your target
market are the poor - including those in poverty and students.

  * If you sell $10,000 cars, your market is mostly families in
middle-class America. Occasionally, you will find the college kid
coming to your store to buy a car for college, and sometimes you
will see a bunch of tire kickers who can only pray to get
financed.

  * If you sell brand new cars, your target market will again
differ by what kinds of vehicles you sell. A Cadillac-buyer is
different from the SUV-buyer and the economy-car buyer.

There is not a car dealership anywhere in the world that tries to
target its advertising to everybody with a pulse and a drivers'
license. It just does not happen. Either the dealership talks
about its available cars and the benefits of owning a specific
car, or the dealership points out that they can finance anyone.

Once you understand who is most likely to buy what you are
selling, then figuring out what to write about has been made much
easier.

Help Your Readers Solve A Problem

Before you start writing your article, you should try to get into
the heads of the people most likely to buy what are selling.
Those people as a general rule have common problems for which
they seek solutions.

One way to get a handle on what those problems might be is to
review the email correspondence and phone calls you have taken
from your clients. If you read that email all at the same time,
certain questions will be asked over and again. In fact, you
might even have a FAQ (Frequently Asked Questions) page on your
website that you can reference at this point in the brainstorming
session.

Your email and phone correspondence and the FAQ page on your
website can lead you to a better understanding of the kinds of
questions your customers are always needing to be answered for
them.

Once you have achieved the understanding of what problems your
customers seek to have solved for them, then you have to come to
the magic formula for writing articles that find wide publication
and a large readership.

In your article, present your readers with the questions that
people have, and then present answers to the questions and show
people how to solve their problems.

In doing so, publishers who have heard the same questions you
have heard will be strongly inclined to publish your articles.
And when publishers agree to publish your articles, you will be
able to reach the publishers' readers and a huge network of
already targeted people who are very likely to buy what you are
selling.

Understanding The Mechanics Of Article Marketing

When you write your articles, it is important to remember a few
key points while writing the articles. Those key points are:

  * The title serves to get your article opened, so it needs to be
good.

  * The body of the article answers questions and sells readers on
your credibility in the marketplace.

  * The article should be easy to read, and it should easily carry
the reader to your About The Author information at the end of the
article.

  * Once at your Resource Box (About the Author information), the
role of the Resource Box is not to sell your products or
services, but to get the reader to visit your website, where the
real selling will take place.

Using the formula that I have outlined here, you are sure to find
success with your article marketing endeavors.

Sure, I know some people might be thinking that the only reason
for article marketing is building links, so all this extra effort
would be unnecessary. But let me tell you something that I learn
from time-to-time...

Did you know that if you write an article that gets published in
a large newsletter that you can in fact earn $10,000 plus in
sales from that single article? This is a lesson that I have
learned more times than I can count. And to be honest, it is a
lesson I like to learn.

Consider this... You can spend a few dollars and very little time
to create an article that will generate a few back links,
hopefully helping you to rank in the search engines for your
target keywords. Or, you can spend a few more dollars and a
little more time and create an article that could generate back
links for the search engines AND find a wider audience for your
article in newsletters - newsletters that could potentially
deliver thousands of visitors to your website and generate
thousands of dollars in sales in the next couple weeks. Which
strategy makes more sense to you?

If you are wondering if I practice what I preach, then read this
article again and then see my resource box below. I provide
article distribution services to my customers, and my customers
frequently ask me what they should write about in their articles
and how to best construct those articles to reach a wider
audience, and more specifically, their target audience. If I have
answered these questions to your satisfaction, then visit my
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Article Title:
==============

How Information Products Help Customers Say Yes Faster

Article Description:
====================

An unfortunate side effect of an economic slowdown like the one
we're in currently, is spending slows down. If you're a small
business owner the slowdown in spending shows up in two ways:


Additional Article Information:
===============================

913 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-15 10:12:00

Written By:     Judy Murdoch
Copyright:      2009
Contact Email:  mailto:judy@...



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How Information Products Help Customers Say Yes Faster
Copyright (c) 2009 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



An unfortunate side effect of an economic slowdown like the one
we're in currently, is spending slows down.

If you're a small business owner the slowdown in spending shows
up in two ways:

1. Some prospects and customers who might have said "yes" in
the past are now saying no because they simply don't have the
resources to pay you

2. Those who DO have the resources are take longer to say yes

This means less revenue coming in and if you own a small
business, that's a big "ouch" for your bottom line.

=======================================
Oh the Irony of It All!
=======================================

What's funny about this situation in a not-so-funny way is that
during economic downturns, your clients and customers need what
you offer MORE THAN EVER!

Why? Because we're all in business to solve problems people
have, right? Recessions typically multiply problems and amplify
the pain we feel from those problems.

But we also become hyper-aware of the downside of our actions and
we feel there's no wiggle room for error. We become extremely
Risk Averse.

Whether or not their fear is founded in reality, customers step
back and become less willing to do anything that is new or risky
because they don't feel safe.

If you're having doubts whether you are offering something
customers really need because your sales have slowed down, I'm
suggesting it isn't that they don't need what you're
selling--it's because these scary times are making them
unusually risk averse and less willing to take chances.

=======================================
Reducing Perceived Risk Using Information Products
=======================================

To help your prospects and customers feel safer to spend, you
need to reduce their perceived risk of working with you. There
are many ways to do this including lowering your prices, doing
one-day sales, etc. But I'm partial to creating information
products because the benefits extend far beyond the immediate
revenue streams they provide.

Information products reduce perceived risk for prospects and
customers in two important ways:

1. It's easier to say "yes" to buying a $19 how-to guide than
a six-month $4,000 consulting engagement.

2. When customers get results using your information products
they develop confidence in your ability to deliver what you
promise.

This makes it easy for your customers to feel good about buying
your more expensive products and services.

=======================================
Two Easy Information Products Small Business Owners Can Create
and Sell
=======================================

How-to guides and tip sheets are my favorite low cost information
products to offer because it's easy for your prospects to see
the value they'll get.

  * How-to guides teach them how to do something they've always
wanted to do; step by step

  * Tips sheets tell them how to do something better and get
better results

The other thing I love about how to guides and tip sheets is
they're easy to create because all you're really doing is
answering a common question you get from customers.

=======================================
Example: Using a How-to Guide as a Low Cost Information Product
=======================================

Amy is a coach who works with what she called the corporate
"walking wounded"; typically high level managers who have
successful corporate careers but are tired of the cost to their
personal lives.

Amy's core service is one on one coaching; typically clients
work with her for six month intervals at $600 per month.

Amy has noticed that even though stress levels are higher than
ever, people who once would have said "yes" to becoming
one-on-one clients are now saying things like,

  * "I'm just happy to have a job."

  * "What if I get laid off, I'll need that $600"

  * "What if I work with you and you don't help me?"

And they're putting off the possibility of working with her.

Amy asked herself "If there were just one thing I could do to
help these folks what would that thing be?"

She realized that for busy, stressed out professionals, taking on
something new would require very small, simple steps. Small to
the point of being ridiculous.

So she did some brainstorming around small but significant
changes her clients made and came up with over 100 small actions.
She edited the steps down to 101 and created a booklet: 101 Ways
to Have More Fun and Less Stress at Work.

She sells it on her website and brings a dozen hard copies to
sell at networking events.

Amy is very clear that this booklet is not a substitute for her
coaching services. However people who buy the booklet get some
substantive help and a percentage of those who buy the booklet
like what Amy has to say enough to eventually become one-on-one
clients.

The results:

  * Amy reduced the perceived risk of her services and has helped
50 prospective customers who otherwise would have put off working
with her

  * In addition, two prospects who otherwise may not have hired
her, felt confident enough about what she had to offer that they
signed up and became one-on-one coaching clients.

=======================================
Bottom Line
=======================================

During challenging times such as our current economic
uncertainty, your customers become very sensitive to perceived
risk and less willing to commit their time and money --
especially when it comes to buying new products and services.

If you aren't currently selling information products that enable
prospects to get a small but significant taste of what you can do
for them, you are missing an opportunity to bring more revenue to
your business AND to help more customers sooner than later. My
best to you and your business.




---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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Finding Balance Between SEO and Non-SEO Traffic Generation

Article Description:
====================

You might think, from all the buzz about search engine
optimization - SEO - that it offers a cure for all the world's
business ills. Somehow, SEO has been propelled from the
backwaters of Internet geekdom into the forefront of modern
business marketing. This level of interest seems way out of
proportion to the realities of business advertising online.


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===============================

853 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-16 13:36:00

Written By:     Kurt D. Lynn
Copyright:      2009
Contact Email:  mailto:kurt@...



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Finding Balance Between SEO and Non-SEO Traffic Generation
Copyright (c) 2009 Kurt D. Lynn
KLynn Inc
http://www.klynn.ca/



So much SEO.

You might think, from all the buzz about search engine
optimization - SEO - that it offers a cure for all the world's
business ills. Somehow, SEO has been propelled from the
backwaters of Internet geekdom into the forefront of modern
business marketing. For example, if Google's own search results
are any indication, the interest in SEO yields almost 50% of the
interest in general advertising. That level of interest seems way
out of proportion to the realities of business advertising.

So Why All The Hubbub?

The excitement seems to be around the notion that SEO means
"free advertising", that it means, if you do it right, millions
of people will be clicking through to your site willy-nilly
having found you on some search engine and then will immediately
do business with you. And behind all that excitement are
thousands of overnight SEO "experts" that, variously, all claim
to ... (pick one)

  * Have SEO secrets that will help you get an unfair advantage
over the next guy;

  * Guarantee you a first-page listing for an incredibly low
monthly rate;

  * Provide hundreds of high page rank sites that will link to
your site;

  * Give you 5/10/20 quick tips to immediately improve your
rankings;

  * Tell you what Google/MSN/Yahoo doesn't want you to know about
SEO;

  * Tell you that whatever SEO you're doing is all wrong; or

  * Some other variant of the above.

To some extent, this notion of "free advertising" is not
altogether inaccurate. SEO can result in your site being found -
free of charge - and it can result in traffic to your site that
may, in fact, result in new business. But the reality of SEO is
not quite that simple.

SEO Is Far From "FREE".

SEO takes work... often, hard work. For those that aren't
familiar with what's involved in SEO, below is a list of some of
the typical activities that (as the CREST commercials used to
say) "when applied in a conscientious program of regular
professional care" will result in higher search engine rankings.

  * Researching and selecting keywords that are truly relevant to
your desired audience;

  * Researching competition for desired keywords;

  * Researching and analyzing competitive websites;

  * Re-writing and restructuring your website to address desired
keywords, to be moreaccessible by search engine "crawlers", to
appropriate label meta tags, headings, and inter-page links;

  * Create a program to build links to your site from other sites
(directories, exchanged links,article marketing, etc.)

  * Create a program to keep content on your site regularly
refreshed and synchronized with all the above.

  * Regularly (daily or weekly) monitor all the search engines and
your competitors positions

SEO Is Not Easy.

Doesn't quite sound as easy as some people suggest does it?
That's because it's not. And it's all the more complicated
when you realize that every site on that first page, and on the
second and third, is trying to do the same thing - but against
you! You boost your rank above them. They go to work and boost
their site back above yours. And so on and so on... It's a war
and the SEO "experts" are the arms dealers.

Your Goals And Those Of The Search Engine May Be Different.

If you're going to pay good money for SEO, it may also be
worthwhile to keep in mind that search engines don't necessarily
have a goal of making you the most findable site on the web. The
bottom line for them is making sure that their users finds what
they are looking for. Satisfying that requirement may mean that
you don't and should not come up first. Google is the number one
search engine for a reason: Google users get results they want.
Those may not be the results you want.

Short Term and Long Term.

In the short run, there may be some serious benefits from
investing in SEO to boost your search engine rankings. In the
long run, however, there's probably not much you can do beyond a
certain point. Frankly, if you have a finite budget, altering the
basic nature of your site and trying to boost how valuable your
site is to others (as represented by links to your site) can only
be taken so far. After a point, the perfect market
characteristics of the search engine will prevail.

Balance SEO With Other Forms Of Traffic Generation.

What this means is: yes, do make sure you do the essential SEO
necessary to optimize your rankings in search engines. But do it
in the context of an overall marketing program. Definitely use
SEO to ensure that you get a fair and accurate appraisal by
search engines. But also invest in other non-SEO lead-generation
methods to bring traffic to your site and business to your table.

Above all, measure the results of your SEO and non-SEO activities
carefully and frequently. When SEO reaches the point of
diminishing returns, cut the rate in which you invest in it and
boost your reliance on non-SEO marketing to reach your goals. In
the long run, traditional non-SEO marketing may just be the most
reliable and consistent way to boost traffic to your site.






---------------------------------------------------------------------
Kurt D. Lynn has been a founder, cofounder, or senior executive
of half a dozen enterprises in both the U.S. and Canada.
Currently Kurt provides consulting and communication services
focused on the needs of emerging and growing businesses. His
consulting firm, KLynn Inc, offers an assortment of proven
services for the development of sound marketing strategies,
tactics, and project execution. His communication services,
while more diverse, are focused on optimizing sales and
marketing effectiveness: http://www.klynn.ca/


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Newsletter Publishers: The Redheaded Step Children Of Internet Marketing

Article Description:
====================

People who publish online newsletters, often referred to as
ezines, have always played an important role in the growth of the
Internet economy. In fact, if you listen to any of the Internet
gurus, they are going to tell you time and again that the most
important thing you can do towards the success of your online
business is to build a list. Although newsletters can help online
marketers earn a lot of money, most marketers fail to realize the
true potential of newsletters...


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===============================

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Distribution Date and Time: 2009-04-23 14:48:00

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Copyright:      2009
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Newsletter Publishers: The Redheaded Step Children Of Internet Marketing
Copyright (c) 2009 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



People who publish online newsletters, often referred to as
"ezines", have always played an important role in the growth of
the Internet economy. In fact, if you listen to any of the
Internet gurus, they are going to tell you time and again that
the most important thing you can do towards the success of your
online business is to build a list.

I think Titus Hoskins said it best when he said, "It is a well
known fact that the key to successful online marketing comes from
building a well targeted and responsive opt-in email list. This
is mainly because your online marketing success comes from
building relationships with a large subscriber base." Titus is
the owner of http://www.bizwaremagic.com/

Successful newsletter publishers have built profitable niche
businesses that represent the very specific needs of very
specific consumers in the marketplace. While it is true that some
newsletter publishers have subscribers that number in the
hundreds, those who have been building their newsletter for years
have a subscriber base ranging in the 10's to 100's of
thousands of subscribers.

Joel Christopher (http://www.masterlistbuilder.com) says, "It's
not just about building a list of names and emails, it's about
building relationships and connections." He also says that
newsletters are "not about huge numbers, it's about
conversions. Converting names and emails into prospects, then
into customers/clients, and finally into people who will promote
you."

For the newsletter publisher, it is about giving readers what
they want and to win the loyalty of their readers for the years
to come.

Alexandria K. Brown, The Ezine Queen (http://www.ezinequeen.com/)
advises her clients, "By showcasing your knowledge and skills,
you will attract more and better clients and customers. You
don't have to go say you're an expert. Instead, your audience
will assume it." She also recommends, "What many folks don't
know is that THE easiest and most effective way to do all this is
to publish an e-mail newsletter or ezine."

As an advertiser, it makes a lot of sense to have your ads appear
in the newsletters that best serve your target market -
preferably in those newsletters that have a large subscriber base
of responsive readers.

Ironically, it was newsletter marketing that turned me on to the
potential of article marketing to promote my online endeavors.
Ten years ago, I had a newsletter of my own. In order to grow my
opt-in mailing list, I began doing advertising swaps with other
newsletter publishers - a process by which I ran an ad for the
other newsletter, and in turn they ran my ad in their newsletter.

As the result of those advertising swaps, I found that some
newsletters had a really responsive group of readers. I was so
impressed with the interest generated for my business in some
newsletters that I began to pay for advertising in those mailing
lists.

Angela Booth (http://www.hotwebcopy.com/newsletters.html) says,
"Once someone is on your ezine's subscriber list, you can
connect with them each week or each month. Since you need to have
several interactions (some authorities say up to seven times)
with a customer before they buy, an ezine gives you the ideal way
to build the customer relationship." Booth also pointed out that
"An ezine can be 'the lifeblood' of your business."

Yes, the money is in the list. And there is money not only for
the person, who owns the mailing list, but also the advertiser
who supports the publisher of the newsletter, and the persons who
are involved in contributing content to the newsletter.

I never fully appreciated that concept until March 6, 2000. That
is the day that my first "reprint article" was published in a
newsletter called Internet Day. It was a fairly substantial
publication, formerly operated by http://www.Internet.com. In
2000, Internet Day had over 150,000 subscribers. The response to
that article was huge. I signed on a boatload of new subscribers
to my newsletter, and I began to field questions from other
Internet marketers about their businesses.

Suddenly, I was considered an expert, and my advice was in
demand.

Between you and I, although the article was decent, it was not
exceptional, and I was not the guru that so many of Internet
Day's readers wanted to believe that I was.

But, Internet Day did teach me a very important lesson about the
value of writing reprint articles. When an article gets published
in a newsletter, it can drive a boatload of traffic to the
authors' website on the day of publication, and over the next
three days after publication.

In a recent article of his own, Willie Crawford
(http://timic.org/) explained, "I also understand that part of
my job as an ezine publisher is to serve as a filter. My
subscribers learn to expect quality from me, and will pay more
attention to future offers from me than they will from the
marketers who filled their hard drives with a bunch of useless
'fluff'."

When I sit down to write an article, I write that article with
the express intention of making sure it is good enough to be
considered by a publisher for his or her newsletter.

In my thinking, publication in a newsletter can be more important
than publication on a website, because it can literally put
thousands of readers on my website in a single day. Over my years
of writing articles, I have found that publication in a major
newsletter can very realistically send a wave of thousands of
targeted visitors to my website in just a few days - visitors who
are interested in buying what I sell.

It is true that like everyone else, I also want my articles to be
published on websites, so that I can get that all-important link
popularity from Google and to improve my websites' rankings in
Google's search results. But above links on websites, I want my
articles exposed to large newsletter audiences. I find that I
still get my articles published on websites, whether I write the
article with the intent of finding publication in newsletters or
not.

Did you realize that most newsletters are archived on the
Internet? So when published in a newsletter, not only do I get a
ton of traffic from the newsletter itself, but I also get links
from the newsletter's online archives, and I also get my
articles published on websites, whose webmasters tend to reprint
articles found in their favorite newsletters.

One example of someone who reprints articles found in her
favorite newsletters is Debbie Johnson
(http://friendfeed.com/debbiejohnson). Whenever she sees one of
my articles in a newsletter that she reads, she adds the article
to the forum at http://www.DreamTeamMoney.com. This results in my
article being read by hundreds, perhaps thousands of additional
people - people who may have not had the chance to see my
articles elsewhere.

Another example of someone who republishes articles they like,
after reading that article in a newsletter, is Flavio Bernardotti
from Alessandria, Italy. After reading one of my articles in a
popular newsletter, Flavio republished the article on his
Italian-speaking website
(http://www.bernardotti.it/portal/showthread.php?t=128997).

If you think for a minute that my article would have been
published on Debbie's or Flavio's forums if the article had not
been published in several large newsletters, then you are bound
to keep overlooking the real potential of publication in
newsletters.

This article has actually been inspired by a number of people,
with whom I have spoke with on the phone. Each wanted to know a
bit more about my business. And when I told them that our article
distribution service targets publication in newsletters and
websites, I was told that they did not care about publication in
newsletters. I was told by each person that his or her only
concern was links on websites to propel their websites rankings
in Google.

Every time I hear this from a potential client, my initial
thought is, "Oh, my mistake... I have mistakenly believed you
were in business to make money..."

To tell you the truth, I am floored when I hear people tell me
that newsletters don't matter... I have personally earned
hundreds of thousands of dollars in free advertising, as a result
of my articles appearing in newsletters over the years. And more
to the point of everyone reading this article, I have earned
hundreds of thousands of dollars in new sales, as a result of
being published in newsletters.

Yes, I do get links in websites also, and my websites generally
rank well in Google and other search engines for competitive
keywords. But my Google rankings are only part of the story...
Less than 10% of the 2.5 million page views on my website were
delivered by Google in 2008, and still, I received more than
200,000 visits to my website in 2008, as a result of the
thousands of top 10 and top 20 listings my websites possess in
Google.

The truth is that you can target newsletters with your articles,
and still achieve your search engine goals. But then again, if
you never write articles that newsletter publishers want to
publish, you will never know the power of newsletters for driving
traffic, sales and search engine rankings.

While newsletter publishers may be the redheaded stepchildren of
most Internet marketers, they are and will always be "my
favorite stepchildren".






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Article Title:
==============

The Roller Coaster Of Link Popularity

Article Description:
====================

Most webmasters are in a constant state of confusion about how to
create link popularity and how to rank well in the search engine
results. Three of the top four search engines, Google, Yahoo and
MSN calculate link popularity as one part of their search
algorithms. So, for all intent purposes, building link popularity
will be an important part of getting recognition and strong
placement in the search engine result pages (SERPs).


Additional Article Information:
===============================

1666 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-04-27 13:00:00

Written By:     Bill Platt
Copyright:      2007-2009
Contact Email:  mailto:comments@...


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The Roller Coaster Of Link Popularity
Copyright (c) 2007-2009 Bill Platt
Links And Traffic
http://www.LinksAndTraffic.com



Most webmasters are in a constant state of confusion about how to
create link popularity and how to rank well in the search engine
results. Three of the top four search engines, Google, Yahoo and
MSN calculate link popularity as one part of their search
algorithms. So, for all intent purposes, building link popularity
will be an important part of getting recognition and strong
placement in the search engine result pages (SERPs).

Link popularity, in essence, is a count of how many web pages
point to one of your web pages.

The Google PageRank Version of Link Popularity

PageRank (PR) is a Google tool that expands on the simplest link
popularity calculation. PageRank is a value given to every web
page on the Internet, with 12 possible rankings.

  * The Gray Bar in the PageRank tool indicates that a web page
has not been added to the Google PageRank database, or Google has
banned the website. (If any page on a particular domain has its
own PageRank, or if any pages are shown in the Google search
results when someone searches "site:www.yourdomainurl.com", then
the website in question has not been banned by Google.)

  * PR0 to PR10. PR0 indicates that the web page has been added to
the Google database, but it does not yet have any PageRank
assigned to it, generally because there is not any PR value pages
that link to it at this time.

If one is tracking PageRank from the Google toolbar
(http://toolbar.google.com/), then it needs to be understood that
the database that stores PageRank values is only updated about
once every 3-4 months.

While Google does use links to a web page to determine the web
page's PR value, it is impossible these days to utilize Google
to find what links are directed to your pages. Even the Google
webmaster tools (http://www.google.com/webmasters/) interface
will not show you all of the links Google is counting towards
your own Link Popularity or PR value.

Playing Follow-The-Leader

In earlier years, Yahoo and MSN did not employ a link popularity
calculation in their search algorithms. But, when one competitor
is thoroughly kicking their competition, then the underdog
competitor must respond, if they have any desire to remain
relevant.

So, after years of lagging behind the Google powerhouse, Yahoo
and MSN decided it was time to work a link popularity calculation
into their search algorithms.

Both Yahoo and MSN are still struggling to find a way to retake
some market share from Google. Even with Yahoo's Project Panama
rollout and MSN's Live Search rollout, both are still finding
Google to be a difficult 800-pound gorilla to conquer.

Building Link Popularity

In essence, even if search engines did not include link
popularity as a portion of their ranking procedures, one would
still want to develop links to his or her websites.

Links are the roadways that keep Internet users moving from one
website to another. Before the search engines became the
all-powerful providers of Internet traffic, the role of Internet
promotion was to establish links on pages where a website's
target audience is already going.

The goal of course is to get the person reading the page to click
the link to the target website. With every visitor to a website
being a potential customer, it makes good sense to get as many
visitors to the website as possible, and that requires getting as
many links as possible pointing to a website.

Google PageRank 101

Since Google drives the largest portion of search traffic on the
Internet, I am only going to focus on their link popularity
system.

All web pages on the Internet have been assigned a PageRank value
by Google, according to the value of the web pages that link to
them. This number is always in flex as links are made, lost or
change value.

In short, the pages linking to your pages have their own Google
PageRank value, according to who links to them, and the value of
the pages that are linking to their web page. As the web pages
linking to your web pages gain value, then your pages will also
gain value in the Google PageRank algorithms.

As a Webmaster, it should be your goal to create as many links to
your website, as you can muster. Eventually, most of the web
pages with real value will gain their own PageRank, and they will
pass some of their PR value to your web pages.

But, I Tried That Once...

Whatever link building strategy one might recommend, there will
be someone else saying, "But, I tried that once and it did not
work." Some may go a bit further and say that they tried it once
and received initial good results in Google's SERP's, but then
those results shortly dissipated and the previous high placement
in Google evaporated.

A common story I hear is that "we tried" a specific link building
process. Shortly after doing so, our website went from result 300
in Google's results to page two or three of the search results.
Then a month later, our website dropped to around 100 in the
search results as the link page slipped into Google's
Supplemental results. These people often conclude that the link
building process used was not effective.

They make this statement because they do not understand the
inner-workings of what is happening to their link popularity and
search engine placements.

Several Factors Drive the Roller Coaster

With press releases, it is easy to comprehend the how and why of
the climb and fall. Press Releases are treated as news stories,
and as such, they are more important in real time than they will
be in a month or so. That is why press releases can generate big
results quickly, and it also explains why those results quickly
fade away.

With article marketing, it is common for a new article placement
to help any website mentioned within the article and its
accompanying resource box (about the author information) to rise
in the search rankings early, then to drop away for a time, and
perhaps rise in value again later.

Let me explain how this process works, and it will make more
sense to you.

Google's Main Index and Supplemental Listings

In order for the referenced website to get the PageRank it needs
to climb in the search results, the web pages linking to it must
have their own PageRank. As a single web page gains in link
popularity and PageRank, the web page will also improve in the
search results.

When a new article is placed for the first time, it is always
placed on a "brand new" page on the Internet. New pages on the
Internet, by their very nature, do not have any external links
pointing to them and therefore, they do not have any established
PageRank.

In recognition of this "brand new" status, Google is giving a
pass to those new web pages. As far as the Google algorithm is
concerned, these "brand new" pages might have value, but that
value cannot yet be determined based on the number of links
pointing to the page.

At the end of Google's "pass window", Google checks to see if
this new page has developed any of its own inbound links and
PageRank value. If the new web page has not developed any value
of its own after a window of 30-45 days, then the new page will
be moved from Google's main index to Google's Supplemental
listings. If the new page has developed PageRank, then the page
will remain in Google's main index.

According to Matt Cutts, the Google Guy, "Having urls in the
supplemental results doesn't mean that you have some sort of
penalty at all; the main determinant of whether a url is in our
main web index or in the supplemental index is PageRank."
(http://www.mattcutts.com/blog/infrastructure-status-january-2007)

Many web pages that have slipped into the Supplement listings
will gain their own PageRank over the long term, and as such,
those pages may return to Google's main index in the future. If
articles are valuable resources to their readers, then many
placements of those articles will be given their own inbound
links and therefore PageRank, but it takes time.

As a general rule, it appears that the average web page will gain
a measure of PageRank somewhere in the range of 90 to 180 days
from the day the web page was created. While not all pages will
receive inbound links and PageRank, enough of them do to make the
whole process worthwhile.

You Cannot Win If You Do Not Play

As a Webmaster, your website will never gain link popularity if
you do not take actions to increase the number of links pointing
to your website. If the web page never accrues any link
popularity, it will not gain PageRank, and it will not rise in
the search engine rankings.

You are in the driver's seat, so if you fail to accomplish link
popularity and search placement, then it will have been the fault
of your inaction.

Do you remember my sample scenario above, "Shortly after
(completing a link building campaign), our website went from
result 300 in Google's results to page two or three of the
search results. Then a month later, our website dropped to around
100 in the search results as the link page slipped into Google's
Supplemental results."

These people frequently conclude that a specific link building
activity produced no results, because they did not stay on page
two or three of the results. Surprisingly, these people tell us
that they started out at #300 and ended up at #100, and yet they
claim that the process did not work in their case. How so? They
climbed 200 places in the search results. How is that an
ineffective link building campaign?

So, the next time you hear someone crying about the link
popularity roller coaster, think back on this article, and you
might be able to help him or her to clear the fog of confusion.




---------------------------------------------------------------------
Bill Platt has offered article marketing services
through http://www.thephantomwriters.com/ since 2001.
If you are interested in Performanced Based SEO services
(http://www.linksandtraffic.com/),
then Bill's team can help you with that as well.
If you have questions that only Bill can answer,
give him a call at (405) 385-7038, between
9am-6pm CST, Monday through Friday.


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Learn more about our article distribution services by visiting:
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http://www.LinksAndTraffic.com



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Article Title:
==============

Developing Original Articles: The Human Touch vs. Computer Software

Article Description:
====================

With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-05-29 11:12:00

Written By:     Hunter Waterhouse
Copyright:      2007-2009
Contact Email:  mailto:comments@...



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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
The Phantom Writers
http://www.thephantomwriters.com



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghost writing and building websites
on the Internet for a number of years. Over the years, Hunter
has been employed by http://www.thephantomwriters.com/ To learn
about the new WordPress plugin, which will enable you to receive
targeted articles directly from The Phantom Writers Article
Distribution Service, as they become available, please visit:
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Article Marketing Advice: Increasing the Readability of Your Articles

Article Description:
====================

When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.


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===============================

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Distribution Date and Time: 2009-06-09 11:12:00

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Article Marketing Advice: Increasing the Readability of Your Articles
Copyright (c) 2008-2009 Hunter Waterhouse
The Phantom Writers
http://www.thephantomwriters.com



When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.

The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.

4. When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.

5. Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.

A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English,
"scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.

Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:

  * How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?

  * What sort of spacing did the writer use in the article?

  * What did you come away with after reading the article? In
other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.

When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.




---------------------------------------------------------------------
Hunter Waterhouse has been ghost writing and building websites
on the Internet for a number of years. Over the years, Hunter
has been employed by http://www.thephantomwriters.com/ To learn
about the new WordPress plugin, which will enable you to receive
targeted articles directly from The Phantom Writers Article
Distribution Service, as they become available, please visit:
http://www.backlinksmagnet.com/blog/


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Free and Easy Link Building Tips

Article Description:
====================

Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible?


Additional Article Information:
===============================

897 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-06-11 12:24:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Free and Easy Link Building Tips
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible? Right now, you just exist out in the web,
untethered. You need to become visible when someone searches for
you and one way to become visible to people is to become visible
to search engines. And one way to become visible to search
engines such as Google, Yahoo, or MSN is for your site to be
tethered, or linked to other sites.

If you've spent any time reading Internet marketing blogs you
know that link building is a huge part of a marketing campaign.
Backlinks - links that point to your website - are a major factor
in determining your popularity or ranking with the search
engines. And of course, just like in high school, you want to be
popular.

You can buy your way into links, but here we're talking about a
few free and easy ways. An obvious and natural way to build links
is through content. When you start a link-building campaign for
your new website, focus on attracting links that will add value
for your website visitors and best represent your most important
keywords too. It is invaluable to have visitors go to your site
and share your content.

Here are a few easy and mostly free ways to build links for your
website.

Blog-Based Link Building

One way to get natural links back to your website is by setting
up a blog for your company. Make sure you network online with
other blogs that complement yours. If you share industry news and
have useful and relevant content, you'll attract links.
Reference other bloggers in your content and link to other blogs
in your industry.

For blogs, content is extremely important. Every time you add
words to your blog or website, you are presenting yourself to a
potentially huge audience. How does your blog's content reflect
your company? This content could be the page that carries your
company's name around the Internet world. Cheap content is just
that - cheap. Create content that people want to read and that
will make them come back again and again.

Reviewing products and services and posting those reviews on
other sites is another way to build links. Your honest
evaluations and smart opinions can also build your reputation as
an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through
social media sites like Facebook, LinkedIn, MySpace and Twitter.
These sites allow you to set up a user profile where you can add
information about you and your company including a link to your
website.

Some sites, Facebook for example, also have a way to promote your
business with a page, ad or group. Just keep in mind that there
are good ways and bad ways to promote your business on social
sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations
that you belong to, check with them and see if they have an
online directory with links to member sites. They may or may not
charge a fee for this. If they do, it shouldn't be much.

Check with your local Chamber of Commerce or Better Business
Bureau. Links from sites like these can be very helpful. Check
with other local businesses and organizations that have lists of
businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo!
Directory is a good one. If your business is in a specific
geographical area, you might also find some local directories to
submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and
non-profits, see if they have a "donors" list on their website
and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new
product? A press release is a great idea to announce your news.
There are quite a few press release distribution services
available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites
like business directories, you should make sure to use all your
linking potential. You could have a badge that your partner could
put on their site linking to you and one for your site that links
to theirs.

If you have an RSS feed or a widget on your site that has good
value to visitors, those can be taken from your website and
displayed on another person's website, linking back to your
site.

The Internet is constantly evolving and there are thousands of
ways to build links. Look around at other websites and see what
they have and how they work. Look at your business, think outside
the box and you might come up with other ways to develop links.
If it all seems like too much, there are many online consulting
companies that can help with link building, SEO optimization and
brandcasting.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


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http://www.Brandsplat.com/



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Article Title:
==============

How to Recognize a Bad SEO Company

Article Description:
====================

Some unethical SEO firms attempt to manipulate search engine
results in unfair ways. These practices could get your website
ranked lower or even banned. When looking at SEO - either to
optimize it on your own or if you are looking to hire a company,
here are some things to take into account. This article will
document the warnings signs that will enable you to identify a
bad SEO company, before you throw your money down the rat hole of
doomed SEO...


Additional Article Information:
===============================

863 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-06-16 13:12:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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How to Recognize a Bad SEO Company
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Search Engine Optimization (SEO) is about getting potential
customers to visit your website. It is also about building a
quality website full of great content. It uses keywords
appropriately and gets links "naturally" because people love
what you have on your site. SEO companies can provide very useful
services including keyword research, site review, providing
technical advice on your website development and also management
of online business marketing campaigns. They can also help with
content development, article marketing and article distribution.
Although it's not brain surgery, it is hard to do and usually
requires a lot of thought and real work.

Some unethical SEO firms attempt to manipulate search engine
results in unfair ways. These practices could get your website
ranked lower or even banned. When looking at SEO - either to
optimize it on your own or if you are looking to hire a company,
here are some things to take into account.

Be Cautious Of SEO Firms That Say They Will Get Thousands Of
Links To Your Site.

It' is not the number of sites that make the difference - it's
the quality of the sites. When firms promise huge numbers of
links, or say that you' will become part of their "network of
sites", it usually means a link farm is involved. A link farm is
any group of websites that all hyperlink to every other site in
the group. Search engines don't like this and it can lead to
penalties. Instead, practice reciprocal linking with legitimate
and related websites for better search engine ranking.

Be Wary Of SEO Firms That Guarantee A High Ranking On Google.

No one can guarantee a high ranking on Google. Some SEO companies
offer a guarantee on their services. This is fine. What's not
fine is guaranteeing high ranking in an incredibly short period
of time. When these unrealistic results fail to happen, the
company will balk at giving a refund, offer you other services
instead, start to become unreachable or disappear.

Be Cautious Of SEO Firms That Send "Spammy" Emails.

These emails are unsolicited and usually begin with "We've
noticed that you are not listed in some search engines..." You
should be searching for a high-ranking SEO company; they will not
be searching for you. Spam means scam. You don't buy your
medications from spammers so why buy SEO services from them?

Be Wary Of SEO Firms That Are Secretive Or Don't Clearly Explain
What They Are Going To Do.

Most reputable SEO firms are upfront with their clients and like
to share their knowledge. They are confident that even if their
clients understand their process, they won't leave them. If the
SEO firm claims it's too complicated for you to understand, or
if they say they have trade secrets and proprietary technology,
it's a sign that they may not be ethical in dealing with your
website.

Be Wary Of SEO Firms That Say They Will Submit Your Site To
Thousands Of Top Search Engines And Directories.

Besides the small fact that there aren't that many search
engines, consider that the guidelines of the search engines
themselves tell you that it doesn't do any good anymore. Search
Engines are good at what they do - searching for sites - and you
don't need to pay someone to submit your site to a search
engine. If they make this claim, they will probably use Free For
All (FFA) junk sites that might damage your site's standings.

Be Cautious Of SEO Firms That Say They Can Optimize And Promote
Your Site For A Low, Low Monthly Fee.

Not all monthly SEO or SEM (Search Engine Management) service
contracts or monthly fees are a scam. There are real reasons to
pay a monthly fee to an SEO expert. These would include
conditions when you would require SEO management: when you or
someone else is constantly generating new content or new features
for your site; implementing link-building campaigns; implementing
PPC (Pay Per Click) campaigns; or starting a brandcasting
campaign. Press release distribution, email campaigns and article
marketing campaigns could also require a legitimate monthly fee.

Not-so-legitimate fees could include monthly re-submitting of
your site to search engines, "tweaking" your code to keep up
with changes and regularly submitting your site to hundreds of
useless free-for-all directories. The worthwhile companies that
charge a monthly fee will usually be able to tell you exactly how
much it is per month to generate blog entries or generate and
distribute articles or press releases. And it won't be for the
low, low price of $79.95.

Choose Your SEO Company And Services Carefully.

Do your research and don't make the decision lightly. If you
were hiring a contractor to remodel your kitchen you would want
to see other kitchen projects they've done and speak with the
owners about the company's business practices. You should do the
same thing when hiring an SEO company. Get referrals and really
speak with them.

There are many online tips about choosing and hiring SEO firms
that you can check out as well. Remember, SEO is a long-term
strategy and you should take the time to do your research before
buying or you'll probably be buying again.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


--- END ARTICLE ---

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Developing Original Articles: The Human Touch vs. Computer Software

Article Description:
====================

With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible.


Additional Article Information:
===============================

735 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-08 12:36:00

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Copyright:      2007-2009
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Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
The Phantom Writers
http://www.thephantomwriters.com



With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility.   With today's
fierce search engine ranking competition, a steady supply of
original articles has become a necessity.  Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently.  As a result,
companies need to find sources of new and original content as
often as possible.  The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could 'create'
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
  However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations.  Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis.  By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry.  Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company.  The increasing
popularity of blogs is just one example of why 'content is
king' still rings true on the web today.  Human writers can
develop articles and unique ideas far better than any computer
software and application.  Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article.  These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a 'new' or original article.  Today's leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of 'well-written' article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense.  In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner.  Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
'stolen' in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms.  Article spinners that help generate 'original articles'
can create significant damage to a company's page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties.  Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
'fresh' content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site.  Human writers can provide benefits beyond the limitations
of article content creation services.  These include completely
original article batches, clear and consistent messages, an
author's voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format.  Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.





---------------------------------------------------------------------
Hunter Waterhouse has been ghost writing and building websites
on the Internet for a number of years. Over the years, Hunter
has been employed by http://www.thephantomwriters.com/ To learn
about the new WordPress plugin, which will enable you to receive
targeted articles directly from The Phantom Writers Article
Distribution Service, as they become available, please visit:
http://www.backlinksmagnet.com/blog/


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Free and Easy Link Building Tips

Article Description:
====================

Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible?


Additional Article Information:
===============================

897 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-15 12:36:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Free and Easy Link Building Tips
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible? Right now, you just exist out in the web,
untethered. You need to become visible when someone searches for
you and one way to become visible to people is to become visible
to search engines. And one way to become visible to search
engines such as Google, Yahoo, or MSN is for your site to be
tethered, or linked to other sites.

If you've spent any time reading Internet marketing blogs you
know that link building is a huge part of a marketing campaign.
Backlinks - links that point to your website - are a major factor
in determining your popularity or ranking with the search
engines. And of course, just like in high school, you want to be
popular.

You can buy your way into links, but here we're talking about a
few free and easy ways. An obvious and natural way to build links
is through content. When you start a link-building campaign for
your new website, focus on attracting links that will add value
for your website visitors and best represent your most important
keywords too. It is invaluable to have visitors go to your site
and share your content.

Here are a few easy and mostly free ways to build links for your
website.

Blog-Based Link Building

One way to get natural links back to your website is by setting
up a blog for your company. Make sure you network online with
other blogs that complement yours. If you share industry news and
have useful and relevant content, you'll attract links.
Reference other bloggers in your content and link to other blogs
in your industry.

For blogs, content is extremely important. Every time you add
words to your blog or website, you are presenting yourself to a
potentially huge audience. How does your blog's content reflect
your company? This content could be the page that carries your
company's name around the Internet world. Cheap content is just
that - cheap. Create content that people want to read and that
will make them come back again and again.

Reviewing products and services and posting those reviews on
other sites is another way to build links. Your honest
evaluations and smart opinions can also build your reputation as
an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through
social media sites like Facebook, LinkedIn, MySpace and Twitter.
These sites allow you to set up a user profile where you can add
information about you and your company including a link to your
website.

Some sites, Facebook for example, also have a way to promote your
business with a page, ad or group. Just keep in mind that there
are good ways and bad ways to promote your business on social
sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations
that you belong to, check with them and see if they have an
online directory with links to member sites. They may or may not
charge a fee for this. If they do, it shouldn't be much.

Check with your local Chamber of Commerce or Better Business
Bureau. Links from sites like these can be very helpful. Check
with other local businesses and organizations that have lists of
businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo!
Directory is a good one. If your business is in a specific
geographical area, you might also find some local directories to
submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and
non-profits, see if they have a "donors" list on their website
and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new
product? A press release is a great idea to announce your news.
There are quite a few press release distribution services
available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites
like business directories, you should make sure to use all your
linking potential. You could have a badge that your partner could
put on their site linking to you and one for your site that links
to theirs.

If you have an RSS feed or a widget on your site that has good
value to visitors, those can be taken from your website and
displayed on another person's website, linking back to your
site.

The Internet is constantly evolving and there are thousands of
ways to build links. Look around at other websites and see what
they have and how they work. Look at your business, think outside
the box and you might come up with other ways to develop links.
If it all seems like too much, there are many online consulting
companies that can help with link building, SEO optimization and
brandcasting.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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TERMS OF REPRINT - Publication Rules
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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Enzo F. Cesario can be reached at:
   ennzo.f.cesario@...


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   If you desire to publish this article in a PRINT
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Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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Article Title:
==============

How to Recognize a Bad SEO Company

Article Description:
====================

Some unethical SEO firms attempt to manipulate search engine
results in unfair ways. These practices could get your website
ranked lower or even banned. When looking at SEO - either to
optimize it on your own or if you are looking to hire a company,
here are some things to take into account. This article will
document the warnings signs that will enable you to identify a
bad SEO company, before you throw your money down the rat hole of
doomed SEO...


Additional Article Information:
===============================

863 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-29 10:12:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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How to Recognize a Bad SEO Company
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Search Engine Optimization (SEO) is about getting potential
customers to visit your website. It is also about building a
quality website full of great content. It uses keywords
appropriately and gets links "naturally" because people love
what you have on your site. SEO companies can provide very useful
services including keyword research, site review, providing
technical advice on your website development and also management
of online business marketing campaigns. They can also help with
content development, article marketing and article distribution.
Although it's not brain surgery, it is hard to do and usually
requires a lot of thought and real work.

Some unethical SEO firms attempt to manipulate search engine
results in unfair ways. These practices could get your website
ranked lower or even banned. When looking at SEO - either to
optimize it on your own or if you are looking to hire a company,
here are some things to take into account.

Be Cautious Of SEO Firms That Say They Will Get Thousands Of
Links To Your Site.

It' is not the number of sites that make the difference - it's
the quality of the sites. When firms promise huge numbers of
links, or say that you' will become part of their "network of
sites", it usually means a link farm is involved. A link farm is
any group of websites that all hyperlink to every other site in
the group. Search engines don't like this and it can lead to
penalties. Instead, practice reciprocal linking with legitimate
and related websites for better search engine ranking.

Be Wary Of SEO Firms That Guarantee A High Ranking On Google.

No one can guarantee a high ranking on Google. Some SEO companies
offer a guarantee on their services. This is fine. What's not
fine is guaranteeing high ranking in an incredibly short period
of time. When these unrealistic results fail to happen, the
company will balk at giving a refund, offer you other services
instead, start to become unreachable or disappear.

Be Cautious Of SEO Firms That Send "Spammy" Emails.

These emails are unsolicited and usually begin with "We've
noticed that you are not listed in some search engines..." You
should be searching for a high-ranking SEO company; they will not
be searching for you. Spam means scam. You don't buy your
medications from spammers so why buy SEO services from them?

Be Wary Of SEO Firms That Are Secretive Or Don't Clearly Explain
What They Are Going To Do.

Most reputable SEO firms are upfront with their clients and like
to share their knowledge. They are confident that even if their
clients understand their process, they won't leave them. If the
SEO firm claims it's too complicated for you to understand, or
if they say they have trade secrets and proprietary technology,
it's a sign that they may not be ethical in dealing with your
website.

Be Wary Of SEO Firms That Say They Will Submit Your Site To
Thousands Of Top Search Engines And Directories.

Besides the small fact that there aren't that many search
engines, consider that the guidelines of the search engines
themselves tell you that it doesn't do any good anymore. Search
Engines are good at what they do - searching for sites - and you
don't need to pay someone to submit your site to a search
engine. If they make this claim, they will probably use Free For
All (FFA) junk sites that might damage your site's standings.

Be Cautious Of SEO Firms That Say They Can Optimize And Promote
Your Site For A Low, Low Monthly Fee.

Not all monthly SEO or SEM (Search Engine Management) service
contracts or monthly fees are a scam. There are real reasons to
pay a monthly fee to an SEO expert. These would include
conditions when you would require SEO management: when you or
someone else is constantly generating new content or new features
for your site; implementing link-building campaigns; implementing
PPC (Pay Per Click) campaigns; or starting a brandcasting
campaign. Press release distribution, email campaigns and article
marketing campaigns could also require a legitimate monthly fee.

Not-so-legitimate fees could include monthly re-submitting of
your site to search engines, "tweaking" your code to keep up
with changes and regularly submitting your site to hundreds of
useless free-for-all directories. The worthwhile companies that
charge a monthly fee will usually be able to tell you exactly how
much it is per month to generate blog entries or generate and
distribute articles or press releases. And it won't be for the
low, low price of $79.95.

Choose Your SEO Company And Services Carefully.

Do your research and don't make the decision lightly. If you
were hiring a contractor to remodel your kitchen you would want
to see other kitchen projects they've done and speak with the
owners about the company's business practices. You should do the
same thing when hiring an SEO company. Get referrals and really
speak with them.

There are many online tips about choosing and hiring SEO firms
that you can check out as well. Remember, SEO is a long-term
strategy and you should take the time to do your research before
buying or you'll probably be buying again.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


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New Search Engines -  Can Anyone Beat Google?

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Seems like everyone is talking about Bing but will we ever
have another search engine that can actually give Google a
run for its money? Can any new search engine actual compete
with this industry giant?


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Distribution Date and Time: 2009-07-29 11:12:00

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New Search Engines -  Can Anyone Beat Google?
Copyright (c) 2009 Titus Hoskins
Bizware Magic
http://www.bizwaremagic.com



Can any new search engine beat Google, probably not, mainly
because Google isn't going anywhere but up. It is the dominant
search engine with around 72 percent of U.S. online searches and
its percentages are much higher in other parts of the world.
(Source: Hitwise) However, there are some serious new competitors
that may just take a bite out of Google's rosy search numbers.
Never know, one or several of them, may just give Google a run
for those all important search engine dollars.

Recently, there has been a whole army of new search engines
debuting on the web. If you're a full-time online marketer like
me, you really have to keep your eyes open to what is happening
on the web, especially relating to search engines which deliver
most of your quality traffic. Also keep in mind, this piece may
be fairly biased since Google is directly or indirectly
responsible for around 80% of my online revenue, so any opinions
may be slanted in Google's favor, not that they need any favors
from me or anyone.

But as an online marketer you have to try to remain objective and
examine all angles in regards to these new search engines.
Despite this, in marketing and webmaster circles, everyone will
know even if you have the number one ranking for a certain
keyword in all three major engines Google, Yahoo! and MSN -
Google supplies the most traffic, hands down.

Despite its obvious dominance, Google is still basically the new
kid on the block. We have to remember, there have been many
search engines before Google and there will be many more search
engines after Google. Every entity has its day and then hands the
torch along to whatever comes next. It's one of those subtle
facts of life we all learn eventually.

Everybody has their day - empires, countries, leaders,
companies... or even search engines. Are Google's days as top
dog really numbered? Probably not in the immediate future, but
there are some new kids on the block that could definitely kick
some sand in the face of Google and stir things up, we might even
see a few serious squabbles here and there.

In a recent article on CNN, by John D. Sutter, entitled "New
Search Engines Aspire To Supplement Google" the author examines
some recent new search engines. The author discusses: Twine,
Hakia, Searchme, Cuil, Kosmix, Wolfram Alpha, Topsy, TweetMeme
and OneRiot. Each of these are different, making your web search
more personal, more visual, or connecting your search to new
social networks like FaceBook and Twitter.

Some experts say Wolfram Alpha is the most likely candidate to
give Google some serious competition because Wolfram can do
something Google can't; it can create information rather than
just reading/presenting content already on the web. Will it
present a solid threat to Google's dominance?

Perhaps, a more fitting sparring partner will come from an old
rival with very deep, deep pockets. We are talking about the new
search engine from Microsoft called Bing, which is very similar
to Google in many ways, yet different. Bing's results are very
similar to Google in a lot of ways, yet Bing serves up the
results in a very pleasing arrangement, with a nice preview
button for each listing and giving you related searches and your
search history on the left hand side. Only time will tell if
everyone would rather be binging instead of googling. To Bing or
not to Bing, that is the question? There's a very informative
article on Bing by Farhad Manjoo on Slate entitled: "Beware
Google: Microsoft's New Search Engine Isn't Half-bad." Just
Bing or Google to find it!

I personally like this search engine much better than MSN mainly
because the home page of Bing is very appealing and only has the
search box on it so you're not distracted with other news
listings like on MSN and Yahoo! One of the main reasons for
Google's success, besides the superior search results, has been
its simplicity. Keep it simple and you may just be able to
compete.

Then again, this is a bit of a biased judgment, since many of my
own keywords and sites rank high in Bing; some even higher than
they are listed in Google. I routinely monitor countless keyword
phrases in all the search engines and lately Google has been
favoring big Brand Name listings on their first page results. We
are also seeing more Product Listings (Old Froogle), more video
and more news listings... competition for Google's first page
has become multi-layered and extremely competitive. What's a
poor small online marketer to do when Google goes corporate?

Actually, Bing is not my favorite search engine of the new ones
forcing their way into the spotlight.

For me, the one that shows the most promise and may give Google
some competition is Searchme, which is a visual search (much like
the iTunes interface) where you can shuffle through screenshots
of webpages instead of a list of links. Searchme, which touts
itself as the first multimedia search engine, has been around for
a few years but is not widely known to web users. Performing a
search on Searchme with a 24 inch monitor and 64-bit Windows is a
hundred times more enjoyable than using Google Search or Bing for
that matter. It is a hundred times faster than Google mainly
because you can generally find your information without clicking
through to the sites displayed.

Searchme is truly an eye opener but can it give Google some
serious competition. The jury is still out, but I believe over
time as web users upgrade their computers, operating systems, and
their graphics... Searchme will be more accessible to more web
users. Never know, with the right backing and marketing, any of
these search engines, especially Searchme and Bing could blossom
into a formidable opponent even for the mighty Google.

Here's why: Human Nature!

Whether we admit it or not, most of us (Humans) are lazy, we want
the fastest and easiest route to solving any question or problem.
Searchme gives us the answer much quicker than Google and in a
much nicer way. Mainly because we are also visual creatures,
given the choice between receiving pages of text and viewing
images of sites/answers, most of us will take the visual route -
we will choose TV over radio, music videos over records... video
enhanced content over just plain static HTML. As the web turns
into more of an interactive multimedia operation; visual search
will always win out over text search any day of the year.

Most humans also have a need for speed, in our fast paced life
styles, we all want a speedy solution to our problems. Search is
no different, we want quick answers now, we want instant
solutions and immediate gratification. Nature of the beast. If
Searchme, Bing or any of the other search engines becomes faster
than Google at giving the right answer, then it's a whole new
ballgame.

Google must obviously know there are challenges to its search
engine dominance. Otherwise, why would they be offering many new
features in their SERPs; we are seeing more images and videos.
Plus, Google has just introduced the "show options" link at the
top of their SERPs, which presents their search results in many
different ways. They even have introduced the "Wonder Wheel" as
another viewing option, which gives a whole new way of using
Google's search results.

Google's Achilles' Heel may just be the thing that gives it all
its revenue: text ads. There may be a backlash on all those
Google ads littered across the web, especially among the younger
computer savvy crowd using such sites like the Google owned
YouTube, where Google has nearly obliterated the videos with its
ads. Everyone dislikes advertising, no matter what form it takes.

However, any news of Google's demise will be greatly
exaggerated, because Google, like any smart company with tons of
resources, has kept morphing and changing with the times, quickly
adapting to new features as our usage of the web keeps changing.
Google has perfected the art of staying one step ahead of the
competition. This is one champion that won't go down without a
fight to the finish. Top dogs rarely do.

If they ever present a serious challenge to Google, Searchme,
Bing or any of the above search engines, will have a formidable
opponent in the opposing corner, one that has gained almost
insurmountable prestige and brand recognition around the world.
Any major battle will instantly have a "David vs Goliath"
scenario attached to it. And we all know how that one played out!





---------------------------------------------------------------------
The author is a full-time online marketer who has numerous
niche sites. These 10 SEO Tactics Bring Me Over 2000
Visitors Daily: http://www.bizwaremagic.com/seo_tips.htm
To learn more Internet Marketing Tactics try:
http://www.marketingtoolguide.com
Copyright (c) 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.


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Top 5 SEO Copywriting Mistakes That Will Cost You Money

Article Description:
====================

The object of writing for the Internet is to get the reader
to use your content to click through to your website. If
they don't get to your website, they can't look at your
products or services and you will have lost a potential
customer. Here are a few mistakes that you'll want to
avoid.


Additional Article Information:
===============================

900 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-06 11:36:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Top 5 SEO Copywriting Mistakes That Will Cost You Money
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Just as there are different ways of writing for novels, for
advertising and for films, there is a way to write for the
Internet. To find content on the web we use search engines. To
make sure the search engines find our content we optimize it.
Search Engine Optimization (SEO) copywriting is writing content
that the reader wants to read and will be easily found and rank
well with search engines.

The object of writing for the Internet is to get the reader to
use your content to click through to your website. If they don't
get to your website, they can't look at your products or
services and you will have lost a potential customer. Here are a
few mistakes that you'll want to avoid.

MISTAKE #1 - Have a Boring Or Vague Title

This is a very important mistake not to make. If they don't even
look at your article, all your time and effort are wasted. If you
provide an attention grabbing title, one that makes them curious
enough to open your article, you're halfway there.

Here are just a few ideas to get you thinking: Use titles that
describe the content of your article but are short and concise;
Use keywords in your title that people might be searching for;
People can't resist articles with lists or tips such as, "Top
10 Copywriting Mistakes" or "Top Tips on Getting Your Articles
Read"; and "How to" articles are popular as well.

The bottom line here is to put some thought into your title.
Think about how to get a reader's attention.

MISTAKE #2 - Create Bland Content

From beginning to end - try to keep it interesting. Make reading
your article a pleasurable experience for your reader. Here are a
few suggestions.

Make it fun, relevant and grammatically correct. Nothing pulls
the reader out of a story more than bad grammar and misspelled
words.

Use short sentences and try to limit paragraphs to two or three
lines. Concentrate on writing rich and appropriate copy rather
than just practical words.

Have a sense of humor. This gives your articles personality.
Don't give a sales pitch - use a call to action. The purpose of
your article is to get your reader to get to your website. Your
writing could include a reason for them to find more information,
either from another article that you've written or from your
website.

"Content is king". If you keep this in mind, you'll be ahead
of the game. Search engines love well-written and useful content.
So do readers.

MISTAKE #3 - Make Your Article As Hard To Read As Possible

Every post should be easy to scan. That means your reader should
be able to easily scan your article and find headings that will
tell them what the section is about. You can use numbered lists
and bullets to organize your ideas so they are quickly read. If
you italicize, bold or underline a word, the search engine
assumes that it's a keyword. You can use this to your advantage.
However, if you use these tags a lot or if you use them on
non-keywords, you'll confuse the search engines and lose any
advantage you would have gained.

The other thing that makes a page easy to scan is short
paragraphs. When you look at your copy on the page, you should
see a lot of white space. Looking at a page that's completely
filled with words is intimidating to a reader. You want to make
it as friendly and welcoming and as easy to read as possible.

MISTAKE #4 - Misuse Keywords

Keywords are at the core of writing for the web. You should
research and know your keywords. Here are a few suggestions about
keywords:

  * Target a set of keywords in every post but don't use them
more than three or four times on a page. If you use the same
keywords again and again, search engines can tell that the
article isn't very useful.

  * Use a wide variety of words that pertain to your topic.

  * Use synonyms of your keywords in addition to the keywords.

  * Don't stick to a standard keyword density for every article
or post. You want your words to flow naturally, and overuse of
keywords makes your copy sound forced.

  * Review your keywords every so often. Sometimes your business
changes and you want your articles to change also.

If you provide your reader with content that lets them learn or
experience something, you'll have a happy reader. If you provide
the search engines with good keywords and a variety of them,
you'll have a happy search engine.

MISTAKE #5 - Try To Trick the Search Engines

Practicing questionable tactics like cloaking and using hidden
text is a bad idea. The last thing you want is to get your site
banned. These kinds of tricks will do it. So can using hidden
links, link farms, linking to bad sites, distributing viruses and
sending spam. Don't try to trick the search engines and don't
work with any companies that use these techniques.

Overcoming these common mistakes can give you head start when
creating effective content on the Internet. SEO copywriting
requires effort. Putting content on your site and distributing it
on the web takes time. If you work at it over time and create
lots of valuable content, effectively "brandcasting" your site,
you'll be rewarded with more traffic.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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http://www.Brandsplat.com/



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Link Building with Search Directories

Article Description:
====================

In 1996, the founders of Google came up with the novel idea
that links from other web pages can be used to determine the
importance of a web page. The idea represents the level of
importance using a logarithmic value between zero and 10.
Advantages and disadvantages exist in using search
directories for link building purposes.


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509 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-13 10:12:00

Written By:     Lee Roberts
Copyright:      2009
Contact Email:  mailto:lee.roberts@...



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Link Building with Search Directories
Copyright (c) 2009 Lee Roberts
Commerce Registry
http://www.CommerceRegistry.com/



In 1996, the founders of Google came up with the novel idea that
links from other web pages can be used to determine the
importance of a web page. The idea represents the level of
importance using a logarithmic value between zero and 10. A Page
Rank of 10 indicates the web page is of high importance while the
zero has little or no importance. The level of importance is
determined by the number and quality of links directed at the web
page. Advantages and disadvantages exist in using search
directories for link building purposes.

3 Advantages of Link Building with Search Directories

Relevance - link directories allow you to get links in categories
relevant to your business. According to Google' topical match
theory, a link from a web page about a Ford Mustang to a web page
about a Ford Mustang helps increase relevance for the target web
page. Conversely, a link from a web page about potatoes would not
be relevant for the Ford Mustang web page.

Inexpensive - some link directories provide links at no monetary
cost. Some, however, require a reciprocal link from your web page
to their homepage. Still, others allow you to purchase a
life-time link for a small amount.

Easy to Acquire In-bound Link - in most cases getting a link from
a directory is easy. All you need to do is find a category in
which you believe your link should exist and submit your link
request. The directory owner may edit your link request and move
it to a different category.

3 Disadvantages of Link Building with Search Directories

Moving Targets - directories list their inventory in several
different models. Links within directories using first in - first
out inventory presentations are typically helpful. However, many
directories use different inventory presentation models. In these
alternate inventory presentation models, the links become moving
targets as inventory is added or removed. The alternate methods
cause the links to have no value since the search engines have
problems keeping an accurate account of the links.

Single Links - most directories use allow a single link to your
website. With these directories, your link is next to your
competition with a short description of your business. The single
link must point to your homepage. Some directories do allow deep
linking or linking into your internal web pages. Deep links are
far better for your website than links to your home page.

Reciprocal Link Required - directory owners often require a
reciprocal link back to their home page before they approve your
link. When the link to your website becomes a moving target the
link back to the directory becomes viewed as a one-way link.
Since one-way links are of more value, the trade is unequal.

In Conclusion

Search directories, like anything else, offer advantages and
disadvantages. Understanding these advantages and disadvantages
can help you improve your link building activities. Using search
directories to your advantage can help you achieve higher
placements in the search results. Of course, that's what we all
want any way.




---------------------------------------------------------------------
Lee Roberts, owner of http://www.CommerceRegistry.com/ a SEO
friendly directory and http://www.ShopOklahomaOnline.com/ an
Oklahoma SEO friendly business directory. Both provide dedicated
marketing pages that advertisers can optimize for search engine
placement with multiple inbound links to one's website.


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A Free-Reprint Article Written by: Lee Roberts

Article Title:
Top 3 Problems with Directories

See TERMS OF REPRINT to the end of the article.

Article Description:
Directories have existed since the early days of the
Internet, even before Tim Berners-Lee created the World Wide
Web. Originally, search directories and word-of-mouth were
the only ways to learn about new websites. Google changed
that! Today, search directories are used to build links into
websites. But, by default, search directories have three
major problems.


Additional Article Information:
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Distribution Date and Time: 2009-08-27 10:36:00

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Copyright:      2009
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Top 3 Problems with Directories
Copyright (c) 2009 Lee Roberts
Commerce Registry
http://www.CommerceRegistry.com/



Directories have existed since the early days of the Internet,
even before Tim Berners-Lee created the World Wide Web.
Originally, search directories and word-of-mouth were the only
ways to learn about new websites. Google changed that! Today,
search directories are used to build links into websites. But, by
default, search directories have three major problems.

Problem #1: The Moving Target

Search directories use one of several methods to display their
inventory. The following list is a short representation of how
the inventory is presented to visitors and search engine spiders.

First In First Out (FIFO) - as the name describes listings are
displayed in the order in which they are submitted. This method
is good for the early listings. As more listings are added to the
category, the number of pages in the category increases. This
decreases the value of the category to both the owner and the
company desiring to submit its site.

Last In First Out (LIFO) - as the name describes listings are
displayed with the first submissions appearing last. This method
is good for the later listings, but who wants to be first when
they're going to show up last? As with FIFO, the number of pages
in the category increases.

Alpha-Numeric - company names or keywords receive the earliest
listings. As new listings are approved those listings could
easily move one's listing to oblivion.

Votes - unlike government election, presenting the inventory
based upon votes is extremely biased and ballot stuffing can
occur. As others come in, submit themselves, and add their votes
one's listing can easily fall to other pages.

Page Rank (PR) Values - Page Rank values adjust based upon
numerous factors and an algorithm controlled solely by Google.
One's PR value could be a five today and tomorrow it could be a
three. On the other hand, one's PR value could increase.
However, as PR values fluctuate so do the positions of the
listings.

Problem #2: Rel=NoFollow

Over the years, search engine optimization (SEO) consultants have
suggested using the online yellow pages to build quality links
into one's website. This thought was based upon the idea that
online yellow pages were authority sites. Whether that still
holds true today is debatable.

What isn't debatable is the online yellow pages use rel=nofollow
to tell the search engines to not count the links for search
engine placements. With prices ranging from $100 to $300 per
month, the expense of getting a link from the online yellow pages
is really worth paying. One may determine that a listing in the
online yellow pages will result in leads coming to one's
business.

Other directories use the rel=nofollow, as well.

How do the search engines use rel=nofollow? According to
WikiPedia (http://en.wikipedia.org/wiki/No_follow), Google
ignores the link and therefore the link does not count in the
search placement algorithm or in determining PR values. Yahoo
follows the link, but does not use it to determine search
placements. Bing provides no indication if it follows link with
the rel=nofollow attribute, however it does not use the link in
determining relevancy.

Problem #3: Limited Marketing Capabilities

Most search directories provide a link to one's website. Some
search directories list one's link in multiple categories. Still
even, some directories allow deep linking (links to internal
pages).

Top search engine optimization (SEO) consultants suggest that one
should build a natural inbound link profile to one's website.
The natural inbound link profile uses more links to internal web
pages than to the homepage. Additionally, the anchor text for the
inbound links should be relevant to the linked page.

Search directories by nature allow only links to the homepage.
Since the homepage cannot be relevant for every search term
available to one's business, making all inbound links point at
the homepage is not plausible. Even if it were, leading your
customers to one's homepage and making them search one's
website for the product or service they want is not
user-friendly.

Therefore, traditional search directories provide little or no
real value beyond increasing PR values. For this reason, search
engines like Google hold little or no regard for search
directories.

In Conclusion

The top three problems of search directories do not destroy the
ultimate value of search directories. The importance of choosing
the right search directory from which to acquire an inbound link
cannot be overstated. One should carefully review the search
directory before submitting and ensure the directory provides
quality links, not just a link.






---------------------------------------------------------------------
Lee Roberts, owner of http://www.CommerceRegistry.com/ a SEO
friendly directory and http://www.ShopOklahomaOnline.com/ an
Oklahoma SEO friendly business directory. Both provide dedicated
marketing pages that advertisers can optimize for search engine
placement with multiple inbound links to one's website.


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A Free-Reprint Article Written by: Judy Murdoch

Article Title:
4 Keys to Choosing the Best Affiliate Programs for Your Business

See TERMS OF REPRINT to the end of the article.

Article Description:
A couple weeks ago, one of my clients sent me an email with
this question: "I've been checking out a couple programs
that say I can make lots of money by including affiliate
links on my website. I could really use the extra cash right
now. What do you think?"


Additional Article Information:
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Distribution Date and Time: 2009-08-27 11:00:00

Written By:     Judy Murdoch
Copyright:      2009
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4 Keys to Choosing the Best Affiliate Programs for Your Business
Copyright (c) 2009 Judy Murdoch
Highly Contagious Marketing
http://www.judymurdoch.com/workbook.htm



A couple weeks ago, one of my clients sent me an email with this
question:

"I've been checking out a couple programs that say I can make
lots of money by including affiliate links on my website. I could
really use the extra cash right now. What do you think?"

The client asking this question is a coach who is creating his
own information products.

He knows there will be a lag between the time he launches his
program and when he starts getting substantive income. He'd like
to find an alternative revenue source to tide him over.

  * A Typical Affiliate Program

Amazon.com was one of the first online merchants to use an
affiliate program. I've been an Amazon.com affiliate for many
years.

Here's how I use Amazon.com's affiliate program.

I work with small business owners and help them with marketing
issues. Naturally, I will suggest books that I've read and think
are useful for small business owners who are looking for
marketing help.

I recommend these books on my website and it's very easy to
include a link so someone interested in buying one of those books
can go directly to Amazon.com to learn more...maybe buy the book.

As an Amazon.com affiliate, I get a special link so that if that
person actually buys the book, I get a small commission.

This in a nutshell is how affiliate programs work.

  * Sharing the Love

In the best sense, affiliate programs can be a win for everyone:

- you get a little extra money for making a recommendation that
you would have made regardless (I was recommending these books
long before I became an Amazon affiliate).

- Amazon.com gets more traffic (and building traffic is always
desirable) and more sales (again, always desirable)

- The person making the purchase gets a valuable resource they
otherwise wouldn't have known about

  * Affiliate Mania!

Over the years, gobs of companies have been jumping into the
affiliate game. It's easy to understand the attraction of
offering an affiliate program.

And something else started happening: everyone and their dog
started offering affiliate programs. Along with the mad
proliferation of affiliate programs, websites with no other
purpose than being a collection of affiliate links began popping
up.

The idea behind these sites is people go to your website and see
lots and lots of links to click on. If they click on a link and
buy something, Voila! you get some money.

  * Affiliates of Easy Virtue?

Some folks think having website that is, essentially, pages of
links is a really super idea.

Myself, I think it's an example of a good idea taken to
ridiculous extremes.

From a practical perspective, affiliate link farms depend on
getting massive amounts of traffic. Unless you want to work your
butt off getting traffic to your website (and you WILL have to
work very hard because you have lots of competition) you will
never generate the level of traffic you need to earn decent
money.

What bugs me more than anything is the lack of added value.
Putting up a web page with a bunch of links chosen based on the
commission you'll get isn't bringing any value into the world.

You're not sharing your own knowledge and experience to help
others. You're simply directing visitors to other businesses.

Finally, affiliate mania makes for bizarre bedfellows hence the
term "affiliates of easy virtue."

There are literally hundreds of thousands of affiliates out
there. How many are selling products that you can really feel
good about reselling to other people? Are these affiliate
programs about making a difference or mostly about lining the
sellers pockets?

  * 4 Keys to Selecting Win-Win Affiliates for Your Business

I'm a business owner and I like making money when it's because
I helped my clients solve a problem or do something better.
There's a sweetness when you make money because you add value. I
can't imagine selling stuff and not caring whether or not it
helps my customer.

Here are 4 keys I recommend when you consider which affiliates to
participate in:

- Good Fit With Your Business

I help small business owners create inexpensive, results-based
marketing programs. My clients typically need help doing things
like building websites, creating blogs, attracting subscribers to
read articles and offers, and selling products and services
online.

Naturally I recommend website hosts, email list management
services, shopping carts, and merchant account services. The
vendors I use for these services offer affiliate programs and it
makes perfect sense that I participate in those programs.

I am NOT an affiliate for weigh*t loss potions, stain removers,
or real estate training programs because these have nothing to do
with how I help my own customers.

- Shared Values

When a product or service rubs you the wrong way, chances are
good that the values held by seller are in conflict with your
values.

For example, I see my business as way not only to make money but
to make a positive difference in the world. For this reason I
don't participate in affiliates that, in my opinion, aren't
adding anything substantive to the world.

- You Use The Products And Services Yourself

The only affiliates I participate in are ones whose products and
services I actually use. I feel uncomfortable making money
recommending something that I, myself wouldn't use.

- Decent Commission

All things being equal, I would choose the affiliate program
offering a more generous affiliate commision.

The key qualifier here being "all things being equal."

  * Bottom Line

Affiliate programs are hot, hot, hot these days for good reasons.

But affiliate programs are NOT about money for nothing.

Affiliate programs are meant to enhance and supplement your core
products and services...not to replace substantive products and
services or to detract from them.

As long as you can be in integrity with the affiliate programs
you support, they are a great source of extra revenue as well as
a way to offer more value to your customers.

When this is the case, it's a very sweet way to share the love.




---------------------------------------------------------------------
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@...


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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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*** Author Notification ***

   We ask that you notify the author of publication of his
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Increase Your Sales With Blog Marketing

See TERMS OF REPRINT to the end of the article.

Article Description:
A savvy and free way to increase your business sales is
through blog marketing. No matter what business you're in,
you can increase your business with a focused blog marketing
campaign. You may shy away from blog marketing because you
feel that you might not be a good writer, or simply don't
like to write. This is understandable. But the truth is that
many blog marketers nowadays don't even write their own
content. They pay someone else to do it.


Additional Article Information:
===============================

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Distribution Date and Time: 2009-08-27 19:55:00

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Increase Your Sales With Blog Marketing
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



A savvy and free way to increase your business sales is through
blog marketing. No matter what business you're in, you can
increase your business with a focused blog marketing campaign.
You may shy away from blog marketing because you feel that you
might not be a good writer, or simply don't like to write. This
is understandable. But the truth is that many blog marketers
nowadays don't even write their own content. They pay someone
else to do it.

In fact, you can pay someone else to write dozens of articles to
keep your blog going. You can come up with ideas if you want to,
but you can just as easily give your writers a broad general
topic idea and have them come up with streamlined topics for blog
entries. The best course of action is truly up to you, but paying
writers to craft your blog entries is not expensive and may save
you trouble in the long run.

Once you've determined how your blog will be written, the next
thing you must do is focus on the keywords that your blog will
include. There is a lot of information out there on keyword
research and niche marketing but, in essence, what you want to do
is find keywords that are searched highly and don't have a lot
of competition. Competition means that there are a lot of other
pages that come up when you search under that keyword.

You want to have less than 30,000 pages of competition in the
Google search results in order to determine that a keyword is
viable. And you want to use a keyword tool like the one on
Wordtracker to determine how many searches the term receives per
day. Go for keywords that get close to or over 100,000 searches
with very little competition. This way, you have a really good
chance to get to the top of the search engines with your blog.

The reason blog marketing is so effective is because blog
marketing allows you to provide the ultimate content that the
search engine spiders are looking for when they crawl webpages.
The search engine spiders are looking for pages that provide
content which contains a fair number of the keywords that the
Internet user is looking for, along with information that the
user might find useful.

The search engines know that readers don't just want a blatant
sales pitch all the time. They want the reader to get the most
accurate information for his or her needs.

Blogs provide information about products and services that
customers might enjoy. Some of them contain reviews, opinions or
instructions. There are no hard and fast rules for blogging.

Blogs are not ecommerce sites and are, therefore, viewed
favorably by many of the search engines. You want to make sure,
however, that you don't have too much keyword-density and too
little real content filling up your blog. You want to have truly
useful articles that people will find interesting.

One of the wonderful things about the Internet is that it can
provide people with informative content that makes an interesting
read. If you can become an information resource in your field,
people will be more likely to buy from you. Why? Because they
will trust you. They might not buy from you right away, but they
will probably patronize you at some point in time.

The audience you build with your blog can help you in a number of
ways. Some people will, of course, purchase from you. Others may
help build your business by telling a friend, mentioning you on
their website, or promoting your products or services on their
blog.

Another important step in blog marketing is determining where you
want to host your blog. There are many options and some of them
are free. If you like, you can also build your blog within your
website, but then you won't be taking advantage of an external
link that your blog could provide to your website.

After you set up your blog, make sure your blog meta tags and
titles are optimized to the best of your ability, just like your
website. You may also want to add media, like videos. This can
make your content more diverse and interesting to the search
engines, as well.

Submit your blog to social marketing sites every day and submit
unique keyword optimized articles to some of the most popular
article directories every week. Eventually people will begin to
read your blog and if they find the information useful, they will
want to know more about your business.

Blog marketing, used in conjunction with many of the other online
marketing strategies, is a valuable way to increase the public's
view of your brand, and hopefully your sales.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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A Free-Reprint Article Written by: John Khu

Article Title:
  Selling Your Expired Domains - Unexplained Secrets and Tips (Part II)

See TERMS OF REPRINT to the end of the article.

Article Description:
Selling your expired domains on auction sites is quite easy
provided you learn and master the fundamental aspects of
auction process. Quite a few number of auction sites allow
you to sell your expired domains for a low set up and
auction fee. Good domains can sell like hot cakes on these
sites while the profit made by selling such domains could be
very worthwhile as well.


Additional Article Information:
===============================

582 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-31 10:00:00

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Copyright:      2009
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  Selling Your Expired Domains - Unexplained Secrets and Tips (Part II)
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Selling your expired domains on auction sites is quite easy
provided you learn and master the fundamental aspects of auction
process. Quite a few number of auction sites allow you to sell
your expired domains for a low set up and auction fee. Good
domains can sell like hot cakes on these sites while the profit
made by selling such domains could be very worthwhile as well.

Afternic.com, dnjournal.com, namedrive.com sedo.com and ebay.com
are some of the web portals that help you to auction your web
sites. However, EBay seems to be the best web portals for
auctioning purposes because of the factor of flexibility and ease
of selling. This web portal comes to you with an immense
reputation of being the best auction site in the world.

Most auction sites provide a number of user-friendly features
that will help you sell you domain names with considerable ease.
Some of the most popular options provided by these sites are:

Auction Registrar: An auction registrar has the ability to
register expired domains on behalf of those who show an interest
in buying the names. ICAAN accredited registrars can help you
sell the domain names to your customers.

Auction types - Almost all auction houses provide different
auctioning procedures to make the process easier. Some of the
most popular auction processes are:

Public auctions: By far, this is the most common type of auction
process. You can set your own price for your expired domains on
which a potential buyer can bid for the highest price. The
highest bidder will win the expired domain. You can even set a
reserve price for your domain when you perceive that the
anticipated price is too low, below your actual price. You can
set your own time to finish the auction process; usually,
auctioneers set a period of around 7 days.

Buy It Now Auctions: You can suggest a special Buy it now price
for those potential buyers who want to buy your expired domains
almost immediately. Once your buyer confirms the buying
intention, he or she will have to pay the set amount and purchase
the domain name.

Reverse Auctions: Also called Dutch auctions, you can use these
auctions when you auction your domains at the exact price that
you want to receive. The only downside of this process is that
the price of the domain may drop with each day. Price will fall
continuously until a potential buyer chooses to the buy the
names.

More tips to sell your domain names:

a) Make sure that you provide a free expired domain appraisal
report so that the potential buyer can study the viability of
buying them.

b) Ensure that the domain names you want sell offer a decent
value to your clients.

c) If you feel that you have trouble in selling a particular
expired domain name, use an extended auction feature with
promotional tool like bold or highlighted listing.

d) Make sure that you complete the ownership transfer as soon as
possible.

e) You can even create a small brochure to highlight all positive
features of the expired domain names like incoming links, current
traffic and Page Rank if any.

f) Relist the auction as and when necessary. Ensure that you
offer lower price if the domain name does not sell even after an
extended listing period.

g) If you are selling a premium domain name, you can consider
giving a free domain as an incentive. Bundled offers are very
common in any auction process.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


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http://www.expireddomainsecret.com



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A Free-Reprint Article Written by: Paul Marshall

Article Title:
Critical Steps to Successful Sales Lead Generation in Google

See TERMS OF REPRINT to the end of the article.

Article Description:
Many SEO experts write about the subject. But what is needed
for Google optimization, whether for online sales or sales
lead generation? What different steps does Google require
for top rankings? And is it harder or easier to optimization
for Google than other search engines?


Additional Article Information:
===============================

1237 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-09-01 10:48:00

Written By:     Paul Marshall
Copyright:      2009
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Critical Steps to Successful Sales Lead Generation in Google
Copyright (c) 2009 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Some website owners are more frustrated about Google optimization
than for other search engines. They feel it is harder to perform
search engine optimization for Google.

Whether you are making direct sales from your website or sales
lead generation (or both), optimizing for Google doesn't need to
be that hard.

In fact, in time you may find it easier to perform SEO for Google
than for other search engines.

Remember That Google Is Much Smarter Than The Other Search
Engines

Since Google is more intelligent, you have to treat them
differently.

If you're trying to spam them, their intelligence is going to be
a problem for you. If you're playing by the rules and providing
valuable content for searchers, then you should have no problem.

What Google wants is valuable content that satisfies their
users' search queries. They want searchers to find what they're
looking for, not clicking the back button quickly, but who stay
on the sites they visit.

There are some in the SEO community who believe time your
visitors spent on your site is one of the calculations Google
uses right now in their algorithm to assign organic rankings.

Whether this is the case or not is really irrelevant: we should
all want to deliver quality content that meets our searchers
query, keeps them on our sites and that leads to a conversion, a
sale or sales lead generation.

Are You Optimizing For Yahoo! Search And Bing, Too?

With Yahoo! Search and Bing (formerly Live Search and previously
MSN) you need to have the keyword phrase you optimize for on the
page. There may be some exceptions, but this is a solid rule to
follow.

The order of the keywords makes a difference with them, too.

As an example, with Google, Blue Widget and Widget Blue are
treated the same way. Not so with Yahoo! and Live, they are
treated as completely different search phrases.

Given the very high market share that Google has, you may want to
just optimize for Google and not Yahoo! or Live. After all,
depending on whose numbers you're looking at, Google's market
share is basically 60% to 70% of all U.S. searches!

(And there are hundreds of other much smaller search engines,
with such small market shares that they aren't normally worth
worrying about.)

But if you decide to also optimize for Yahoo! Search and for Live
Search, then you will likely have to create more pages, to cover
all your keyword phrases.

So, as you create more pages for your keywords, you clutter up
the Internet, unless those pages are really unique, valuable
content.

And then there is that duplicate content filter that Google
has...you don't want to run afoul of that.

If you do optimize for the other engines, unless the additional
content is very unique, you might be advised to keep Google out
of those pages (using your robots.txt file).

Knowing That Google Is More Intelligent, How Do We Optimize
Differently For Google?

With Google's use of LSI (Latent Semantic Indexing), your pages
do NOT actually have to contain the keyword phrase(s) you're
optimizing for. But your pages had better contain words strongly
related to your chosen keyword phrases.

In fact, it is common to see high ranking pages where the keyword
phrase isn't in any of the HTML tags and where it also isn't in
the page text, either. Common keyword density numbers for top
ranking pages in Google range from 30% all the way down to 0%
keyword density.

Why is this and how do we benefit performing Google optimization?

Google is smart enough to understand similar words and phrases
(now is when we get to use that word Synonym from English class).
Thus, the actual keyword phrase doesn't have to be on the page.
But words related to the same theme as your keyword phrases need
to be on the page.

But if our keywords don't actually have to be on the page for
Google to understand the page is about our subject (our keyword
phrases), how does Google make that determination?

Off-Page SEO Is The Key To Your Google Optimization And To Your
Sales Lead Generation

The links from other websites to your Web pages and what these
links say about your pages is the KEY to optimizing for Google.
Remember, links need to be pointed towards your interior pages,
not just to your home page.

And those links need anchor text.

Anchor text is the wording that people click on to go to your Web
page, when the actual link doesn't show your website url (and
file name, if going to an interior page).

Anchor text tells Google (and to a lesser degree, other search
engines) what your Web page is about.

Even if the actual keyword phrases aren't used on your page, the
theme of the page text should match the anchor text pointed to
that page. You want the wording to be compatible and
complimentary.

You don't want to confuse Google as to your pages' themes. That
can cause real problems.

Quantity Versus Quality

When considering links to your Web pages, quantity is important.
You will have to research your competition to give you an idea as
to the number of links you may need.

Two tools you can look into are SEO Elite and OptiLink. You can
Google both.

But MUCH more important is the quality of your links. The better
quality your links, the fewer you will need versus your
competition.

Part of how you can evaluate quality of potential links to your
site is that site's home page Google Page Rank.

Now, Google Page Rank is on a page-basis, not a site-wide basis.
But the home page Page Rank can tell you if Google considers that
site to be an "authority site".

You can install the free Google toolbar if you haven't already
and activate the Page Rank feature. While the information is
literally months old, it's the easiest way to view a page's
Page Rank.

You want some links to your site from websites with a home page
Google Page Rank of at least 5.

One thing you do want to watch: Don't have to high a percentage
of your links containing the same anchor text. Aim for no more
than 50% of your anchor text to any page being the same exact
anchor text.

Wrapping It Up

For effective Google optimization, start by pointing enough
quality links to your Web pages. One-way links are much more
effective than reciprocal links, where you link back to the site
that has linked to you.

Stay away from triangulated or 3-way links schemes. This is where
site A links to site B which in turn links to site C. This is a
"no-no" which Google can catch and will penalize for.

Use your keywords as anchor text for your links. Hold down the
percentage...don't have 70% of your links to one page using the
same exact anchor text!

Even if you don't have the keyword phrases on your page, you can
still have top rankings, as long as your links' theme matches
your Web page content those links are aimed at.

Following this strategy, you can also optimize your pages for
more than one keyword phrase. And without creating dozens and
dozens of junk pages, just to cover all your keywords.

You'll be able to increase your online sales and your sales lead
generation, more easily.




---------------------------------------------------------------------
Marketing online since 2004, Paul Marshall can help you market
on a budget. You can learn about his affordable Internet
Marketing Coaching and Consulting Services on his home page:
http://strategicwebmarketing.net/ He also offers Affordable SEO
services (and d-i-y Coaching), which you can learn about here:
http://strategicwebmarketing.net/seo.html Receive your Free
Introductory Consultation, just visit Strategic Web Marketing.net
today!


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   the paragraph breaks fall, but you cannot eliminate all
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The content of this article is solely the property
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http://strategicwebmarketing.net/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Viral Marketing - Using It To Your Advantage

See TERMS OF REPRINT to the end of the article.

Article Description:
In our technologically expanding world, where the Internet
is the most available form of media, Viral Marketing is an
extremely effective form of advertising. Before the Web
explosion, this form of advertising would have been referred
to simply as "word of mouth" or getting your message out
by having your customer base spread the word.


Additional Article Information:
===============================

852 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-09-01 11:12:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Viral Marketing - Using It To Your Advantage
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



In our technologically expanding world, where the Internet is the
most available form of media, Viral Marketing is an extremely
effective form of advertising. Before the Web explosion, this
form of advertising would have been referred to simply as "word
of mouth" or getting your message out by having your customer
base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good
experience, chances are they will tell a few close friends.
However, with a bad experience people will repeat it to anyone
who will listen. Since the pace of the Internet is so much faster
than that of word of mouth, you will want to be careful with the
messages you put out there. The message you put forth can spread,
and spread quickly, whether that message is good or bad.

Viral Marketing is exactly what it sounds like - advertising that
works like a virus does. It can be as simple as a message that is
attached at the bottom of an email. Like a virus, as the email is
sent from one person to another, so goes the attached message. It
is like an electronic version of that famous television
commercial that said "you'll tell two friends, and they will
tell two friends, and so on and so on...", only with the World
Wide Web, one well placed message can have the ability to reach
millions with one click of the mouse.

Remember when Hotmail was starting? You could only get an account
if a friend sent you an email with the link. Everyone wanted one,
and emails spread like wildfire. And BMW had that great campaign
with very famous directors, a very new Clive Owen and very short
movies - all on the Internet, which was becoming a brand new
venue for movies. You may not have enough money in your
advertising budget to hire Clive Owen, but there are still things
you can do to attempt some viral marketing.

Essential Features

To tap into the potential power of a viral campaign you will need
a few essential elements - free products or services that are
easily transferred to others using existing communications
networks. These products or services should be something that
will exploit people's natural behaviors and emotions. Some
examples beyond commercials would be how-to guides, surveys,
best-of guides, educational guides, tools, widgets, quizzes and
badges.

Sometimes nothing grabs peoples attention faster than the word
FREE. Free trials, free email accounts, free anything can put you
in a potential customer's head. Free can get your name out there
and introduce people to the goods or services that will generate
future revenues for your business.

There are rewards you can offer as well. Rewarding loyal
customers with anything from percentage rebates and coupons for
future purchases to free gifts for their continued patronage is
another outstanding way to make sure that your 'virus'
continues to spread.

Know Your Customers

Knowing and understanding your customer base will make your viral
marketing more successful; tracking and analyzing what motivates
them to want to pass along your message. You need to know what
makes them tick. What is going to make the working mother of
three take the time out of an already incredibly busy day to not
only be drawn to your message, but also be interested enough to
pass that message along to the other extremely busy moms in her
address book?

As an example, say you have an errand-running service. You could
offer a day of running errands to the lucky winner of a contest.
All you have to do to enter to win the free day of errands is to
register by clicking the link to your website. Strategies such as
these can be a bit more effective as the people that register
tend to have an interest in the services you offer.

If you can zero in on who your customer is, this type of
marketing can be quite inexpensive and highly effective. Online
surveys and questionnaires can also be quite useful in getting
inside your customer's head. They can and should be your most
valuable resource when it comes to figuring out what they want.
Careful consideration of your customer's needs and the
commitment to meet those needs is what will ultimately make you
successful in business.

Viral Marketing is a useful tool and it's something to think
about along with your other online marketing strategies. However,
you still need to create something unusual and useful that people
will naturally want to share and tell others about.

With the Internet there are opportunities to reach a much larger
number of people much faster than in decades past. However, the
basic marketing rules still apply if you want your viral
marketing campaigns to be successful. Know your products or
services. Know what demographics you are targeting. Get in their
head and figure out what they need to feel compelled to not only
spend their hard earned money with you, but what will make them
want to keep coming back, and more importantly, bringing their
friends with them.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


--- END ARTICLE ---

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*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
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