THIS IS A WORK-AT-HOME PROGRAMMING JOB:

Denver, CO
[This telecommute employer] n is searching for an Email Marketing Manager to
oversee all aspects of email marketing. This person will develop targeted CRM
campaigns with sound measurement to monitor and report on effectiveness, leading
to the continuous improvement of experience, business results, optimized
campaign scheduling, and deeper customer relationships.
Responsibilities:
• Define and execute a strategy to maximize revenue through email communication.
• Work towards continuous advancement of all internal email capabilities
(targeting, personalization, tracking, etc.)
• Work with external and internal creative resources to develop effective
designs for all emails and supporting landing experiences.
• Report on performance, bounces, complaint rate of all emails sent and set
benchmarks and establish analytics for key performance criteria
• Synthesize and prioritize input and requests from all internal stakeholders,
users and partners to develop business requirements, product specifications,
features and functionality, release schedules, implementation choices and
analytics to measure effectiveness
• Develop strategic data-driven customer email programs and merchandising
framework, including plan calendar tied to P&L
• Develop a business case (including ROI) and financial justification for new
service offerings and enhancements offered through email
• Set up and monitor all email marketing launches via email service providers
(ESPs).
• Manage email campaigns through Microsoft MarketOnce platform
• Manage CAN Spam alerts from Spamhaus & LashBack
• Setup opt-out links through UnsubCentral
• Manage and optimize the design, content, targeting & messaging of email
communications.
• Work with business development and marketing teams on promotions and
overarching/multi-media campaigns
• Assist in the development of the overall marketing plan and how email
marketing fits within that plan



Skills and Qualifications:

• BS/BA (MBA preferred) or equivalent, plus 3 years or more experience in
product management or product marketing for software or online information
products.
• Solid knowledge of internet technology and applications, including a broad
understanding of email and database marketing infrastructures and the
technologies required.
• Background in online based marketing operations with an understanding of web
analytics and a heavy emphasis on email list marketing, delivery, database
marketing and analytics.
• Proficiency in Microsoft Office applications and ESPs (email service
providers) — (Dartmail, e-Dialog, Yesmail, CheetahMail, ExactTarget, Blue
Hornet, Sky List, Double-click etc.)
• Familiarity with campaign management tools.
• Strong experience with email distribution and deliverability issues, user
state-based messaging and online ads.
• Experience in leading successful email personalization strategies and customer
modeling a strong plus.
• Strong analytical skills and experience creating and presenting campaign
reports including ROI, conversion rates, etc.
• Expertise in development of marketing assets and collaborating with members
from creative and marketing teams.
• Must be able to think strategically about customer needs, product designs, and
product positioning.
• Experience with subscription-based marketing (magazines, ISP's, cable,
wireless, sports tickets, etc.) a plus.
• Possess a unique balance of disciplined strategic thinking, creative passion,
and a willingness to be hands-on.
• Strong organizational, verbal and written communication and presentation
skills.


APPLY ONLINE AT:
http://www.programmingfromhome.com/Job.cfm/317011

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